Would you pay $200 for a well qualified lead?

I'll bet you pay a lot more than that for your leads today.

Between trade show expenditures, the costs to develop and maintain your CRM and Marketing systems, and all the other tangible and intangible expenses you incur … I'd guess that $200 would be a very low Cost Per Lead (CPL).

Would you pay $200 for a well qualified lead?


My point and question is …

Would it be worth it to you to pay $200
for quality leads, a
nd from a trusted source?

If you are ready to go ... click here and Join Us! right now!!--- it will take you less than 2 minutes.

Skip the rest of this if you signed up at the Join Us link above.

If you want a bit more, including my Notes from the Trails video … carry on.

If you happen to be in the Seattle area ... thank you. We'll be seeing a lot of each other. As I am the President of the IAMCP Seattle chapter.

Our members share leads and insights that get partners a jump on the competition.

running-498257_1920 (1)Need more:

What if:

  • You knew the source of the lead was well-qualified?
  • You knew you could ask questions about the lead to really understand the opportunity?
  • You knew you could come back and get these every month?

That's right … Every month!

VIDEO - Notes from the Trails

I like to shoot my Notes from the Trails and talk about things that impact partners, Microsoft and business as a whole. They are informal and usually shot in one take. Here is my video asking "Would you spend $200 for a well qualified lead?"

What do you have to do to make this happen?

First and foremost sign-up join and attend your local IAMCP chapter meetings. See the Join Us! section above or below.

All we ask is this:

  • 2 hours a month (to start)
  • Typically as relationships are built and deals are made you'll spend more time. Because it's worth it for your business
  • Make us earn your membership.

What do you get?

  • Lunch (some chapters have breakfast or evening meetings)
  • Camaraderie
  • Partnership
  • And access to opportunities you may not have been aware of.

IAMCP logo - vertical - with textIf you are an IAMCP member … Congratulations and thank you. We hope you are getting value out of your relationships, your partnerships, and your engagements. 

Open Offer to current members:

  • We are looking for a case studies right now to tell your story.
  • If you aren't getting what you expected from your IAMCP membership I personally would like to hear about it. Drop a comment here or send email to jeff.shuey@iamcp.org and I'd like to help see how we can earn your membership.
  • We are changing with the times. If you had a membership more than a few years ago things have changed. Let's talk about renewing!

Still Need More?

Let me leave you with a few TLA's and Action Items:

  • Inspire- The Microsoft Worldwide Partner Conference is now called Microsoft Inspire. It is the largest Partner to Partner (P2P) conference in the world. The IAMCP works very closely with the MS Inspire organizers to insure Microsoft partners have a fantastic experience. 
  • P2P - The Partner to Partner engagement model is an on-going effort that many of the IAMCP chapters around the world are being exposed to as a way to create a roadmap for their partner engagement efforts. 
  • MSA - The Microsoft Alumni Association is (not suprisingly) for Microsoft Alumni's - many of which continue to build solutions on the 350+ Microsoft products and services. The 
  • CSP / CRA - The Microsoft Cloud Solution Provider (CSP) program was developed by Microsoft to help partners build solutions for the cloud. There are a lot of options and nuances to the program. The IAMCP is working with Microsoft and Meylah to develop a Cloud Readiness to cloud readiness advocate
  • WIT IAMCP LogoWIT - The IAMCP efforts to engage with Women in Technology has been going on for several years and it continues to grow stronger and to develop specific content and engagement areas to encourage Women in Technology.
  • VFI - Voices for Innovation is a Microsoft led effort to insure information that impacts technologists and the customers they serve. The IAMCP has a very active role in working with the VFI team and

These are just a few of the areas the IAMCP is involved with. We continue to strive to identify areas where partner can use some additional guidance and expertise.

The IAMCP is also all about giving back and sharing our expertise. Whether it's through charitable giving or in-kind efforts there is always something you can do as an IAMCP member.

Back to the Question

Would you pay $200 for a well qualified lead?

If yes ... please take 2 minutes at register for the IAMCP

Choose the option that meets your needs below: (Hint: Microsoft Employees are invited too!)

  • If you are in the US click here to Join Us!
  • Note: The US has 3 levels of membership 
  • If you don't know your Microsoft Partner Network (MPN) number - you can sign up as a Non-Voting member initially. We can make adjustments as needed.

International IAMCP Options

  • imageIf you are in other parts of the world click here.
  • The IAMCP US has a slightly different member sign up process. Some of the countries that have IAMCP chapters have different levels for membership.

Microsoft Employees

  • imageAll Microsoft employees are allowed and encouraged to sign up for the IAMCP --- there is no charge for full time Microsoft employees. Choose Option 3 on the Join Us! page.
  • We encourage Microsoft employees to attend local chapter meetings.
  • We want to make introductions to the partners that are getting it done in your region.

Next Steps, Your Questions and The Big Question

If you have any questions, comments or concerns please feel free to reach out to me. I've been an IAMCP member for 5 years and have been active on the US and International Boards for a little over 3 years.

We are growing and we'd like to invite you to grow with us, share with us, and help us build an even stronger and more vibrant Microsoft partner ecosystem.

Would you pay $200 for a well qualified lead?

If yes, sign up and let's get going.

Your next deal is waiting for you.

If you are a Microsoft partner … we should be connected. If you are a Microsoft partner you should be working with the local IAMCP chapters. If there is any confusion about this … please ask me or any member.


Follow along on Social Networks and the hashtag #IAMCP and note that a lot of local chapters have a social presence too. We encourage them to do this and we also encourage all chapters to use the hashtag #IAMCP. The main social channels for the IAMCP US efforts are below.

Follow the IAMCP on Social Networks

clip_image002 Image result for twitter logo clip_image006


This was originally published on LinkedIn on 16 March 2016. It has been slightly updated to account for the new Microsoft Inspire event.

All logos and images are property of their respective owners.

clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

Connect with me on Twitter @jshuey

Or connect on LinkedIn, Facebook, or Google+

I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog