I’ve been doing a lot of research around business, business development and serving the customer.
More and more these are merging to become one and the same.
Amazon has taken this to the core of their business with their Amazon Leadership Principles (ALP’s). You can read about them here in more detail.
I have also come to realize that The Amazon Leadership Principles (ALP's) have an all-encompassing wrapper around them.
This Uber Wrapper is as simple as each of the the Amazon Leadership Principles.
It is simply … It's All Connected (Tweet This!)
Full Disclosure: I’m not trying to usurp or co-opt the ALP’s. I’ve just come to the realization that they are all connected.
What Do I Mean?
As you begin to apply and realize the simplicity and elegance of the Amazon Leadership Principles you may start to realize they have a higher and wider purpose.
I noticed this as I continue to speak and work with Amazon employees and partners. I notice this as Amazon continues to expand the business. Not just in the traditional tech world I’ve worked in for many years. But, across the board as they evaluate and decide how, or if, they will get into new areas of business.
Meaning … when you embrace the ALP's you may begin to realize the Uber Wrapper too.
- They are all connected
- There is a bigger picture
- The bigger picture is growing (just as Amazon is growing)
My simple observations is … Whether you are working with or for Amazon … everything is connected.
And, as shown in the graphic above there is a circular motion that is akin to what Dr. Deming showed in the 1950’s. So, I’m not saying this is all new (What is?).
Rather, what I’ve observed is that everything can come back upon itself and reinforce the ALP's
Perhaps this helps explain the success of Amazon.
Perhaps this helps explain why these these principles have helped employees and partners to serve customers so successfully. And, to fully embrace ALP #1
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The Two Most Obvious External Facing ALP’s
Customer Obsession is #1
The top of the list says it all. It’s not perfectly aligned with what Peter Drucker said about why a company should exist, but it seems perfectly aligned the modern world we have evolved into today.
Bias for Action is #9
When combined with Customer Obsession these two seem to form the core of what Amazon is seeking to perfect.
Could it be a pure coincidence that #1 and #9 when added up form a Perfect 10?
Business is Speed and Speed is Business
- I am reminded of the UPS tag line too … "Moving at the Speed of Business" from their 1997 campaign
- And, Bill Gate’s book … Business @ the Speed of Thought … which laid out a 12-step program for companies wanting to do business in the next millennium.
- And, I am reminded of Dr. W. Edwards Deming and his PDCA Cycle. Which I wrote about in Deming and the PDCA Cycle. Which correlates to the Amazon Flywheel model.
These 14 Leadership Principles are great guide to 'Amazonians' and for anyone else looking to align their vision with their values.
Of course, the challenge is always the same. Execution.
This is where I think the Uber Wrapper idea comes in …
It’s all Connected.
When the “connectedness” of everything is considered the bigger picture emerges.
Full Disclosure: I’m not trying to usurp or co-opt the ALP’s. I’ve just come to the realization that they are all connected.
Which is why Amazon has a very good chance to build an ever growing world class partner ecosystem.
Which brings me back to my point and title of this post … There is an Uber Wrapper that connects the Amazon Leadership Principles with the current and future partner ecosystem.
I expect great things to continue coming at us … at speed. And with Customer Obsession front and center.
I’m ready! Are you?
PS – This also drives the Amazon Day 1 behavior.
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the Personal Branding Blog with over 250 articles published.
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