Change Intelligence --- A Review

imageThis is a review of the book Change Intelligence by Barbara A. Trautlein, PhD.

First off … What is CQ?

It’s Change Intelligence.

We’ve heard about EQ from Daniel Goleman. We’ve heard about TQM from W. Edwards Deming. Now it’s time to take a look at our Change Intelligence.

Key Takeaway – The Goal is to Change Behaviors

What’s It Really About?

If you are an individual contributor, a manager or an executive this book will help you. You will learn the 7 Change Leader Styles and you will be able to determine your own CQ.

It breaks down the Why, What & How and translates them to the more practical Head, Heart & Hands.

“The art of getting people to do what you want done because they want to do it” ~ Dwight D. Eisenhower

What You Will Learn

You will learn how to apply CQ for the Individual, the Supervisor and the Executive. There are individual chapters for each of the 7 Change Leader Styles – Coach, Visionary, Executor, Champion, Driver, Facilitator and the Adapter.

imageAt the end of each chapter there are practical (and perhaps painful) realizations for how you may perceive yourself and how others perceive you. I say painful because you may find that perceptions don’t always align with your intent. Using CQ can help you make the necessary adjustments to get them aligned.

You will also gain practical knowledge to help you build your plans, communicate your goals, and how to engage and motivate others.

Of course, you will also be able to answer the question: What’s Your CQ?

Key Takeaway –

Adapting our Styles, NOT fundamentally Changing who we are

CQ is Not Everything

A Key Takeaway for me is that CQ is just one element of the overall model for successfully engaging with people, the organization and with customers. There is a need to connect the Head, Heart and Hands of CQ with the other aspects of Emotional Intelligence (EQ) and when combined with the elements of Total Quality Management (TQM) provide a basis for what I have called the Well Balanced Workforce (WBW)


The author mentions something along these lines too. The reality is that success for any individual or organization is often imagecomprised on many personality types with different ways to contribute to overall success.

Get the Book here.

Who should read this book?

Anyone that wants to get a better handle on the way they personally interact and engage with peers, customers and partners. Also, anyone that wants to understand how others may behave and interact with them and with the organization as a whole.

Overall, this is a great book to get you thinking and to give you a framework for really for understanding how your behaviors affect your overall success.

I recommend this book for individuals looking to improve their CQ and for companies looking to implement and effect a culture where Change Management is embraced.


Thanks to Liz Marshall for sending it to me. Also, I owe Liz and Barbara an apology. They sent the book quickly and it took me much longer than I would have ever expected to review it.

Good Reading!

Disclosure: Affiliate links. I link these books under my Amazon Affiliate ID. If you have a big issue with this you can opt-out. I’m no Chris Brogan, but Chris wrote a short and sweet blog post about why this should not be a despised act – as he says it’s beer money. For me – it might be one (small) cup of coffee. If you like the book recommendations … great. Buy ‘em via my affiliate link. I thank you and in return I’ll buy the coffee for YOU when we meet in person.

Image Credit: Amazon, Barbara Trautlein

clip_image001Jeff Shuey is a veteran in the Enterprise Content Management industry. Over the past 20 years he has worked with customers and partners to design, develop and deploy solutions around the world. Jeff is currently the Director of Strategic Alliances at Winshuttle. He has worked for Microsoft, FileNet, K2, Captaris, Open Text, Kofax and Kodak. He speaks and blogs about ECM and the Intersection between Social, Mobile and Cloud Computing.

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Barbara Trautlein said…
Jeff - thanks so much for this insightful review of my book. We are very aligned in our viewpoints. I just conducted a session for a steel mill client today on EQ for their management team, which follows-up another workshop we did together on CQ. They are their most productive and highest quality mill in their sector - and have been for 17 straight years - and have embraced TQM and other advanced process and people techniques to stay on top and stay engaged. Again, thanks for getting these important messages out to the world!