Friday, July 8, 2016

Partners help put all the pieces (back) together

LI - Woody holding Buzz's Arm (Pixar)There is a classic scene from the animated film Toy Story where Woody is holding Buzz's arm. If you've seen the movie (and who hasn't?) you know the scene. The gist is ... Woody is being a friend and helping Buzz. Albeit, with a bit of comic timing and sensibility. 

This is a lot like what partners do. Partners Partner!

Partners help Partners

P2P is alive and well

Partners help each other. Sometimes even when they don't think they need it or want it. This is where partners shine. After developing a trust based relationship partners know they can jump in and help one another.

This is where organizations like the International Association of Microsoft Channel Partners, aka the IAMCP, come into play. Partners meet with partners on a regular basis and share their successes and challenges. 

Together we can help each
other accomplish more
  • If you are attending the Microsoft Worldwide Partner Conference next week in Toronto you probably already know this. 
  • If you have been in the Microsoft Partner Network and Ecosystem for any amount of time you probably know this.
  • If you are an IAMCP member you also know this to be true.

What If You Are New Here?

For those that are new to the Microsoft Partner Network and ecosystem and to the IAMCP mission ... not to worry. Microsoft and the IAMCP have made it very easy to Connect, Learn and Grow your business.

For more information click on the links below. Also, feel free to ping me directly. I've been in the partner community for over 25 years and have spent over 20 of those in the Microsoft Partner Ecosystem. 

At the WPC in Toronto on July 10-14 the goal is to help partners grow their business across five core pillars: Profit, Transform, Differentiate, Collaborate and Lead

There will be plenty of opportunities for partners to meet with other partners and to see how they might be able to compliment each others business.

Better Together

If you are new to the partner community you'll probably be figuring out very quickly that partners working with other partners can accomplish a lot more together.

Perception and Perspective Matter

Don't read too much into Woody holding Buzz's arm. The idea and intent is to show that no matter what happens you have a friend in partners. When you develop your relationships from a place of trust you can accomplish a lot more.

And, if you remember the scene ... Woody went over to there to help Buzz.

You've Got a Friend in Partners!

See you in Toronto. 

Look for my session on Wednesday at 1pm in the Community Hub where I will be talking about "Working with Millennials in the Partner Community" - the session number is COM21 and I hope to see you there.

Let's build something ... together.

---

This was cross posted from my LinkedIn articles here.

image credits: Pixar

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

image

Sunday, June 12, 2016

Going iPhone - 100 Days in and Still Smiling

LI - Wild Horse coming out of the fog (my move to iphone from windows phone)For those that have been following along ...

It's been about 100 Days 

Since I made ... The Switch!

Guess What? I'm smiling even more now.

It's like a wild mustang coming out of the fog (hence the picture with this post) and experiencing the wide open plains for the first time.

The iPhone experience may not be perfect for everyone, but I can tell you it's a lot of things that really can make people smile. I know I smile a lot more with the iPhone than I did with the Windows Phone.

Don't accept design flaws that do not improve your life.
~ Tony Faddell

This was from the originator of the iPod at Apple in a TED Talk about Design on NPR. Listen here.

Cool Stuff - Things that make me smile (pretty much every day)

Everyone uses their mobile devices differently. I have found a few features and apps work really well for me. If you have a few other things you like about your iPhone drop them in the comments below.

  • Podcasts - Easy to use, easy to find them, and easy to queue up for long walks with Ellie the Wonder Pup.
  • Voice-to-Text Everywhere - Most every app has the ability to use voice-to-text. I use this every day for OneNote, Facebook, Texts, Twitter, emails and more. It's just simple to use and it seems to learn a bit more over time.
  • Deep Press Trackpad - If you haven't tried this ... check this out.
  • Video with Slo-Mo - You've probably seen this on some of the Apple commercials. It's a really fun way to capture action shots. I've found 5 seconds is about all you want to capture. 
  • Shake to Undo (works almost everywhere) - Try it! Type something, delete it, then shake your phone. You'll have a few options to "undo" or "redo"
  • Apple Pay … Still cool! Again, if you haven't tried this ... it is amazingly simple and to be honest ... kinda fun to use.

Areas to Improve

Like all things everything isn't perfect, but I can tell you it's pretty close.

  • imageCaps Arrow - This is one item I really got used to on the Windows Phone.

    Where you can highlight a word - then press the up arrow key to cycle thru CAPS, Sentence Case, and lower case. 

    Since most people on iPhones probably have never seen this feature I added this image. (click on the image for a larger view)

    Once you have this feature … you NEVER want to go back to the old and painful way of capitalizing words manually.
    • Request: Since anything is possible with 1’s and 0’s …
      C’mon Apple (or Microsoft) – Give us a keyboard fix for this.

      I had high hopes that the Microsoft Wordflow keyboard for iPhones would include this … but … sadly … it does not.
  • Camera - A higher resolution lens. It's good, but it's no Nokia Lumia 1020. Nokia set the bar very high .. 3 years ago with this high quality camera.
  • Camera Software - Again, it's good. But, the software on the Nokia Lumia's is incredible for one-click image adjustment (even though it's several years old).
  • Not much else - I haven't found much else to complain about. I know iPhone's have their detractors, but I'm not one of them. I will keep testing, playing and learning from and with the iPhone and report back here.

What Can I Count on from Apple?

imageContinuous Improvement is one thing I know I can count on with the iPhones. I expect the cameras and the software will continue to improve. And, as other features are added my friends Bryan Hart, Owen Allen and Chakkaradeep Chandran will keep me updated on new things to try.

Community Matters --- I really appreciate the community that has embraced the iPhone lifestyle. Many of the people I have worked with at Microsoft and in the Microsoft Partner Ecosystem have realized the value of the experience and the value of productivity trumping pride.

What Happened to My Windows Phone LUV?

LI - Microsoft Surface Phone (700x400) - Is this the oneSome might say this is blasphemy and otherwise pooh-pooh my making the switch. For those that were following along ... you know I was a fan for many years of the Windows Phone platform. I'm still a fan.

However, at some point Productivity trumps Pride. As I wrote in My First iPhone … and a few more Firsts

This is not rubbing Microsoft's face in anything. Microsoft had numerous chances. With me and with a lot of others. But, as we have seen ... the current state of mobile devices aren't Microsoft's forte. That's life. They will be back as I mentioned in 3 Things Microsoft needs for a Surface Phone launch

Don't Count Microsoft Out!
They have tenacity, vision and most important ... CASH!

100 Days in ... and the Smiles Keep Growing

Hippo SmileI'll keep playing and working with the iPhone. I'm regularly amazed at some new feature or app I didn't know existed. It's nice to be on a platform that is being improved upon. 

Going forward I might try an Android device next. Perhaps in parallel to the iPhone. 

What do you think?

  • What do you like?
  • How are your experiences with the iPhone?
  • What's your favorite app?

Add your comments here and share your thoughts. 

---

This is part of my on-going series of posts where I try to have a little fun and share a little of my insights on People, Process and Technology. It is cross posted to Linkedin.

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

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Friday, June 10, 2016

10 Guiding Principles with Microsoft's Kati Quigley

imageI recently had the pleasure of hearing Microsoft’s Kati Quigley speak at the Women in Technology (WIT) breakfast during the recent Worldwide Partner Conference planning meetings in Toronto.

The room was packed and people – both men and women – were there to hear her speak. She shared her 10 Guiding Principles.

She added color and personal stories to each point. You had to be there to hear those. Or, seek her out at the WPC this July in Toronto. I’m pretty sure she’ll be talking about these again there. Perhaps at the WIT luncheon – either on the dais or with the attendees (or both).

She mixed her 10 Guiding Principles with a few quotes that helped tell the story. She mixed these in at just the right time. She also utilized a well known quote from Eleanor Roosevelt to emphasize one of her 10 Guiding Principles.

"In a gentle way you can shake the world" ~ Gandhi

Here they are … in order. But, the nice thing about them is they can take on a different order depending upon where you are in your day, your career, your life.

Kati’s 10 Guiding Principles

As Kati said … these are not 100% her ideas. Rather they are a distillation of things she’s learned on her own and especially from some of her best teachers – her father, her managers in early roles, and her kids.

  1. Always give 110%
  2. Don't let 'em see you sweat
  3. Hire people that are smarter than you

    The Next Three are important. They ask and allow you to be you and to take things at the pace they come while being respectful that everything doesn’t always happen when you expect.
  4. Celebrate successes and always say thank you
  5. Allow for peaks and valleys
  6. Be your own favorite person

    The 3rd Set is something she emphasized throughout her presentation. One key aspect was to be a Lifelong Learner. She added that when she interviews and mentors people she looks for this trait.
  7. Learn, learn, learn
  8. Be direct and specific. Don't just say "good job"
  9. Do something every day that scares you. ~ Eleanor Roosevelt 

    Last, but not least …
  10. Don't compromise your beliefs

I was very happy to be invited to this breakfast meeting. The questions at the end were indicative of the audience interest in the primary topic of Women in Technology. Again, you had to be there to get the real-time questions, but the gist is … everyone in attendance wants to help Women in Technology.

“… pursue the things you love doing and then do them so well that people can't take their eyes off of you." ~ Maya Angelou

If you are interested in learning more about Women in Technology and Microsoft’s commitment to helping drive this effort check out the Microsoft Partner Network.

image

Key Point: Although this was a Women in Technology breakfast meeting there is still a place for men in the meetings and the activities. So, if you are a guy and interested in helping drive awareness, education and inclusion please consider checking out you local WIT efforts.

Also, if you will be attending the Microsoft Worldwide Partner Conference this July in Toronto you can meet with Kati and her incredible team there. If you haven’t signed up yet … the time is now. Discounts are in place and the event always sells out.

image

Image Credits: Harry Zgnilek (an awesome Microsoft partner, IAMCP Montreal leader, and all around good guy)

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

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Sunday, May 29, 2016

50 Tips–Your Weekly Rollup

Last week I started a countdown to WPC

There will be 50 Tips in 50 Days.image

Have you been following along?

I have been posting them on the Microsoft Docs.com site here.

I have been sharing them across 4 of the Social Networks – Facebook, Twitter, LinkedIn and yes … Google+ (What can I say, I’m a fan).’

Here is the kick off post from the start of the First of 50 Tips in 50 Days.

Fun Fact:
The WPC is the largest Business Event
ever held in Canada

How can you follow along?

  • Follow at least one of these hashtags: #IAMCP #WPC16 #WPC50TIPS
  • Send me a note – Jeff.Shuey@iamcp.org --- I can add you the mailing list
  • Join the IAMCP – Members are getting updates on LinkedIn, Facebook, and via other means.

Why 50 Tips?

Why not? But, seriously … 50 Days gives you enough time to get a few of the most critical things done. For example, registering for the event and booking hotels and airfare. WPC always sells out!

  • Here are the tips in text form (the first 7 days + 1 bonus day)

50

Register for the event … digitalwpc.com
This might seem obvious, but if you don't register.
You'll miss out on meeting partners and your next deal

49

Plan your time wisely.
Use the event planner to schedule your meetings.
In order to maximize your time utilization

48

Confirm Flights, Hotels, Transportation.
Make sure all of your travel plans are in order.
Prices go up and availability goes down.

47

Create a Top 5 To-Do List for the event.
Start putting the plans in place now to make them happen.
Planning now will save time later.

46

Golf - Sponsor and/or Play in the Charity Golf event.
The annual IAMCP WPC 2016 Golf Tournament is on Sunday.
Meet Partners! Start off WPC right here: wpcgolf.com

45

Leave time in your calendar for unexpected activities, meetings, and get togethers. Follow #WPCmeetup
Some of the best meetings happen when you least expect it!

44

Business Cards - Plan to have a stack with you at all times.
If you need to re-design them. Now is the time.
If you need to re-order. Now is the time.

43

Become familiar and start using the Microsoft WPC Connect site.
See Tip #50 - You need to be registered.
WPC Connect is your best tool to find & engage with partners

Are you with us?

If you are not an IAMCP member yet … why not?

image

Can you do me a favor? Take 60 seconds and sign up! Please!!

Think of it as a Lunch Plan.

It’s the best $195 you’ll spend all year. Your IAMCP membership is a Lunch Plan with Benefits --- the benefits include that you get to meet with your peers and you get to give to give back to your community.

Favor #2 --- Please take 3 minutes and read what I wrote about the ease and logic of joining your local IAMCP chapter in Would you pay $200 for a well qualified lead?

Hint: All IAMCP is Local and all about You!
Your peers are there, You should be too!

Ultimately, just as in life …
you get out of it what you put into it

The WPC is all about YOU!

imageThe Partner!

If you have never been before I look forward to meeting you.

If you are a veteran … please share your tips here and with others.

As mentioned in Tip #41 … Look for FTA’s … also known as First Time Attendees. They will be wearing red lanyards.

If you are an FTA --- make sure you check out the First Time Attendee & Mentor Program (link). Heads Up! I am one of the mentors.

If you see an FTA:

  • Say hello
  • Ask them how their day is going
  • Ask them what the best thing they’ve learned (so far)

I recommend this same thing for all attendees. But, especially for the FTA’s. Do you remember your first time? Wouldn’t you have wished you had someone to show you the ropes? Well … now is your chance.

Will I see you in Toronto?

I hope so. I also hope these tips resonate with you. As mentioned above … please share your tips and ideas … either in my little Excel Survey or in the comments here.

Thanks for reading and thanks in advance for your kindness with tips and to FTA’s.

See you in Toronto!

Image Credits: Microsoft, IAMCP, RyanTech

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter. He is also active with the Women in Technology and STEMWIT efforts.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

image

Sunday, May 22, 2016

50 Tips to Maximize your WPC Experience

Here we are at T-50

There are 50 Days until the Microsoft Worldwide Partner Conference begins.

Also known as The WPC.

Starting today and counting down every day until the WPC begins you will see a Tip a Day. The plan is to have a running list of all the tips so you can see them all as the T-Zero Day gets closer.

The goal is the help you … the attendee, the partner, the sponsor, the person to …

Maximize your WPC Experience

Here is the first tip … yes, they will count down. Here is the link to the first tip.

image

You can follow along with all the tips. You will see posts on social networks too.

All of the Links are LIVE!

The template image you see above has live links for a lot of information about the WPC. I am using the Microsoft Doc.com site to store the images. I created a collection on Docs.com and will see how it goes. I may change this as we move thru the 50 Days of Tips. Think SWAY!

There are links about the IAMCP – including information about:

  • imageJoining the IAMCP
  • The Annual Charity Golf Event -
    Play, Sponsor or Both!
  • Follow the IAMCP on the social networks

50 Tips and Your Tips

What are your best tips? I created a survey where you can post your own tips. The best tips will win prizes. They will not be huge, but I have a few things in mind that will thank you for your contribution.

imageWPC Info – there is a link on the top right (and to the right here) where you an click to Register for the event.

Of course, you can click through that link to see more about the event. Including posts from the Microsoft leaders and a few partners. Start here … Why WPC?

The Road to WPC – Don’t forget to follow along with Kevin McMillen of Ryantech. Follow along and get involved here. Read more in my 76 Trombones in the Big Parade.

Let’s have some fun with these tips. This is my 15th WPC and I’ve been going to trade shows for many years. My tips may seem like common sense, but they are often overlooked and forgotten.

See you in Toronto!

I look forward to you sharing your best tips for WPC (or any trade show) and to meeting you in person in Toronto.

Even if you aren’t going to make it to Toronto this year please feel free to leave your comments and add your tips. Also, never hesitate to contact me if you have any questions or if you think I can help you with your partnering, alliance or community engagement efforts. My contact information is below … of you can always send email to me at Jeff.Shuey@iamcp.org

Image Credits: Microsoft, RyanTech

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter. He is also active with the Women in Technology and STEMWIT efforts.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

image

Saturday, May 21, 2016

3 Things Microsoft needs for a Surface Phone launch

Here are what I consider to be The Three Things Microsoft needs to do for a successful Surface Phone Launch

LI - Microsoft Surface Phone (700x400) - Is this the one---

Microsoft Phones!

An Oxymoron to Rule Them All!

This has been an oxymoron for a few years.

Can the Surface Phone
reverse that perception?

Time will tell. However, unless Microsoft does at least (Microsoft speak) these three things the chances for success will be significantly reduced.

Think Apps, Pics and Price!

How did we get here?

imageMicrosoft has written off $7.6B (that's Billion with a B) dollars on their disastrous acquisition of the Nokia phone line. Which in the end seems to have been just a mechanism to make Two Steve's Rich (Steve Ballmer and Steve (Stephen) Elop). More power to 'em! 

Was that effort doomed to fail?

I don't know. At this point it doesn't matter. 

After the announcement this week that Foxconn is buying what's left of the Nokia feature phone line for $350M (that's with an M --- not a B).

This seems to primarily be the production facility where the low-end phones were manufactured. This is not much of a loss for Microsoft. Even though I do think that is going to be a hot market for the "other 4 billion" people that don't have mobiles phones today.

What does Microsoft need to do?

In order to break into the mobile phone market ... which is dominated by Android today in sheer numbers of units with 82% market share; followed by Apple with 14% share; and Microsoft being sub-2% and Blackberry (RIM) in similarly dire straights.

Microsoft needs to Tilt the Tables

I suspect this is going to be the time where Microsoft does it's classic move and Tilt the Tables.

Who remembers Bill Gate's Internet Tidal Wave memo?
I wrote about that here in regards to Riding the Windows 10 Wave.

Satya Nadella, Microsoft's new'ish CEO is 2 years in the role ... he has enough chits to keep this machine rolling and also to make a few satellite shots or one big moon shot.

I suspect this is a satellite shot
with moon shot implications

Why? Because of his mantra of Mobile First -  Cloud First

imageIf you are going to claim Mobile First ...

you better have a plan for

Mobile from Microsoft.

 

What Does Microsoft Need to do?

In order to win in mobile Microsoft has a ways to go. But, they don't have much of a choice. They need to play in this space. To date that market has been wisely and deftly navigated with key acquisitions and also by building apps for the "other" devices. In case you don't know ... there are fantastic (and FREE) apps for the Android and iOS devices.

The Three Core Things

These are simple, obvious, and shouldn't surprise anyone. They are:

  1. Apps Matter! A viable app store is needed. This will take time.
  2. Pics Matter! A rock solid camera. The Nokia cameras and software continue to outpace what Apple and Android devices have produced.
  3. Price Matters! - It has to be cheap or at least perceived as reasonably priced. While Microsoft needs to keep their eye on profitability they are not going to get people to switch unless the price is right.

Don't Get Me Wrong!

I'm a fan of Microsoft and of the Microsoft Windows Phone. After 17 years on various forms of the Windows Phone platform I just switched to an iPhone about 3 months ago. As I wrote about here in My First iPhone … and a few more Firsts and here in 6 Weeks In and the Smiles keep Growing. If you want to read the back story start here: Back Story … 17 Years in Transition

What do you think?

  • Does Microsoft have a shot at Mobile?
  • Do they have a choice?
  • How do you see Microsoft competing in the Mobile world?
Pro Tip: Don't Count Microsoft Out.
They have tenacity, vision and most important ... CASH!

Add your comments here. Let's get a dialogue going.

---

This is cross-posted to LinkedIn here.

Image Credits: Microsoft, US Navy

This post was inspired by this article - Microsoft Surface Phone release date news: Device to be released next year, Microsoft says goodbye to Lumia line 

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter. He is also active with the Women in Technology and STEMWIT efforts.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

image

Tuesday, May 10, 2016

Guy Kawasaki gave me a job

imageHave you read the book "Selling the Dream"

It is the seminal book that created an industry and a job title for many people.

Including me and quite a few others.

Evangelism is the process of selling a dream (Click to tweet this)

Evangelism Matters!

Of course, the term has been around for many years. However, the term wasn’t commonly used in the technology world prior to Guy Kawasaki mentioning it in his book. Note: this may not be 100% true, but it is true for me. It took Guy Kawasaki to put the word in the context of the technology industry. Which in turn created a career path and an industry.

Truth be told … Some of my best friends are evangelists.

Why? Because they are passionate about their technology of choice, They have taken the time to understand it and to think about how best to explain it, demonstrate it, and to show it in specific solution scenarios.

  • Does it work every time?
  • Do they always convince me that their tech of choice is the best?
  • Of course, the answer is no. But, they will take the time to listen to different points of view. And, usually go right back into evangelism mode.

Evangelism is the practice of convincing people to believe in your product or idea. (Click to Tweet this)

But, what is true is the very fact that by Guy Kawasaki writing this book and getting it published it created a whole new genre and industry for a lot of technical and business professionals.

I owe my career to Guy Kawasaki

There are a lot of examples of people that I know that also have similar careers that I would argue owe their careers to Guy Kawasaki too. People like Lauren Cooney, people like Rob Barker, and people like Christian Buckley. They are each very good at what they do. They are evangelists that span what I call “The Three Pillars” of evangelism. They are Technical, Developer, and Business. More on this later.

What is an evangelist?

A recent podcast from the Microsoft Partner Network highlighted Christian Buckley. I have often thought of Christian as the penultimate blogger, speaker and evangelist. And, this podcast shows his skills and his adroitness and explaining what an evangelist is, what an evangelist does, and he even talks about metrics.

image

It has been many years since I've read "Selling the Dream" but I have often flashed back to what I learned and what I envisioned Guy Kawasaki did to get us this far.

By selling the dream, you are transforming a vision into a cause. (Click to Tweet this)

image If you haven't read it yet here's your chance.

If you want to read a condensed version start
here.

Beyond Apple’s Evangelist

Although Guy Kawasaki worked for Apple during the time he envisioned the book there are other companies that have taken the evangelism model and build great programs around it.

Microsoft was one of the early ones to get into the game too. There's one person that every Microsoft MVP should thank for this … and that is Sean O'Driscoll. He envisioned the whole idea of a community almost 20 years ago.

Image result for microsoft mvpSean envision the idea of helping partners become evangelists via the Microsoft MVP program. He created the concept of the Most Valuable Professional a.k.a. MVP. Today there are thousands of MVPs across multiple Microsoft product lines, but they owe their very existence to Sean O'Driscoll.

Fun Fact: One of my roles at Microsoft was in the Developer Platform Evangelist (DPE) team. Which is now the DX team under Guggs.

The Three Pillars of Evangelism

I also give Microsoft credit for realizing the value of the three types of evangelists: there's an evangelist that knows the coding aspects; there's also the technical evangelist that knows the IT aspect, and finally there's a solutions oriented evangelist that understands the business aspects. Often times these evangelists span all three pillars. Microsoft recognizes these evangelists with the MVP awards.

image

Do they miss a few people? Sure, but that’s the way things go when you have a vibrant ecosystem of experts with different areas of expertise to contribute.

Some of the terms have changed over time too. Today we hear of DevOps, BizOps, and we still hear about Big Data.

Buzzwords change, but the underlying skills
of evangelists never wavers.

It Takes a Village

Image result for salesforce mvpOther companies have gotten in on this too. Salesforce is one good example. They have built up a partner ecosystem with a collection of what they also call MVP's. I guess Sean O’Driscoll was really onto something with the naming. I haven't seen as much from the Salesforce model lately but I'm pretty sure they're still there and still growing.

Even my old company, K2, also had an active community. But, that went away when my role went away. What I think they realized, like every other company realizes, is that it does take time, money, and effort to build up the community and to build up the muscle around that effort.

Back to the Microsoft MVP effort. As I mentioned Christian Buckley is the penultimate evangelist. There are several others in the Microsoft MVP community that are also incredible representatives, including Marc D Anderson, Eric Shupps, Ruven Gotz, and the Uber King of demos Mark Rackley (I once saw him do 7 really solid demos in one hour).

WIT and STEM Evangelists

One thing I can also say about evangelism is it's not gender specific. There are quite a few Women in Technology that I have met over the years that are phenomenal with customers, incredible when it comes to the IT architecture side, and equally amazing in writing code that dazzles.

 [image%255B4%255D.png]

A few examples include Lauren Cooney, Betsy Weber, Naomi Moneypenny, Dena Marean, Erica Toelle, Sharon Healey, Sonya Koptyev, Michelle Caldwell, and Sue Hanley … to name a few. There are countless others that focus on various aspects of evangelism and they do it with such aplomb that is impossible to name them all here.

Evangelism is an equal
opportunity employer

Who can be an Evangelist?

If someone shows the aptitude … Let 'em give it a try. Evangelism is a calling.

What do you think about evangelism?

  • When was the first time you heard the term technical evangelist?
  • Who are your favorite technical and business evangelists?
  • Would you agree that the industry has been changed by the term evangelism?
  • What other industries have adopted the concept and term of an evangelist?

In the end Guy Kawasaki didn’t give me a job. He didn’t give me a career. He gave me a calling.

What’s your calling?

Drop your comments in the notes here. Inquiring evangelists want to know.

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Image Credits: Microsoft, Canva, Guy Kawasaki

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently the consulting with Microsoft and partners to drive Community Engagement and Alliances.

Tweet him
@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter. He is also active with the Women in Technology and STEMWIT efforts.

He is a contributing author to
Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog

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