Sunday, January 8, 2017

Transfer Learning will power Knowledge Transfer

In humans AND machines.

Machine Learning and DNN’s will be at the Center

In a sense this is both scary and a new reality. We need to be ready. Because like most things that seem likely to happen … this is one that will happen whether we are ready or not.

Partners and Platform Providers can play a big role

I see this as an opportunity for platform providers like Microsoft, Google, IBM, SAP and others. I also see this as an opportunity for partners. Where partners that work independently and also with these and other platform providers can create solutions that either stand alone of plug into these platform providers partner ecosystems.

Microsoft Research is getting ahead of the curve.

imageHumans are Retiring & Humans are Changing

Two of the facts humans will be dealing with in the next few years are related to Baby Boomers and Millennials:

  • 10,000 Baby Boomers are reaching retirement age
  • 10,000 Millennials are reaching the age of 21

imageThere needs to be some serious Knowledge Transfer from the retiring Boomers. However, that transfer may NOT be to another human. It may be to a robot.

Partners and Platform Providers that build solutions to make this as easy as possible have an opportunity. Of course, there are laws, logistics and costs to consider. The fact is … there is an opportunity here.

Not to mention the fact that as automation takes over there will be fewer “traditional” jobs for humans. This gives rise to an uptick in free time and a possible need for a Basic Income. But, that’s another topic for another post.

imageThis post was inspired by a tweet from Microsoft EVP in AI and Research, Harry Shum. This is a topic I have long explored and have worked on dozens of projects, but all of them were focused on the human element.

This is a different take and one I had not been thinking about. The Transfer Learning capabilities of machines. It is 100% logical and it makes sense. It will be.

Knowledge Transfer and Transfer Learning

SNAGHTML157fb845Imagine the worker on the production line. Whether it was an old school production like manufacturing automobiles or a more modern version making iPhone’s.

  • How do they transfer their skills to a new employee?
  • Whether they are moving up, leaving the company or the company is growing.
  • They need to have a way to transfer their skills.
  • How do they do it?
  • How have you done it? How will a robot do it?

This has been a human effort for years. Things were documented in 3 ring binders and on collaborative app platform (e.g. SharePoint and other ECM tools) – tasks, schedules, timelines, people to got to in a pinch, in an emergency, etc.

Guess what? This process is coming to a robot / machine near you!

Whether it's a robot or just a set of chips (perhaps a gelatinous goo) it's going to be the way machines learn too.

Machine Learning
The scientific study of algorithms whose capabilities improve with experience.
Source: Peter Lee, Microsoft CVP of Research on Edge

Boomers Moving On & Millennials Moving In

Remember: Every day … 10,000 Baby Boomers are reaching retirement age and 10,000 Millennials are reaching the age of 21.

How will we deal with Transfer Learning?

Microsoft CVP of Research Peter Lee has written a great article on the concept and realities of Transfer Learning.

Some of these advances in Deep Neural Networks, or DNN's, have led to computing systems that are competent in skills that are associated with human intelligence, sometimes to levels that not only approach man’s capabilities but, in some cases, exceeds it.
Via Peter Lee on Edge (emphasis is mine)

Robots are Not Perfect

Robots are often suited for a specific task. One in which they excel. If there is such a thing for a robot. But, the fact is … Transfer Learning combined with Machine Learning combined with Artificial Intelligence is making it more practical and possible to allow a robot (a machine) to learn as they go.

I use the term “robot” here as a catch all that includes machines that may not have a physical form. For example, IBM’s Watson is a collection of programs. It may use Voice Detection combined with image processing and other input sources to learn.

Robots and machines continue to get smarter every day. I don’t envision a Terminator like future, but I do expect to see a lot of “traditional jobs” replaced by automation. Not necessarily by a physical robot, but that will happen too. Rather, the jobs that can be automated will be automated.

There is a heated discussion going on around the world today about the use, abuse and perhaps mis-use of automation. Some of the political leanings today seem to imply a potential Luddite-like uprising. Perhaps this will happen in some areas, but ever since the Agrarian Age led to the Industrial Age there have been jobs replaced by automation and jobs created by automation. I’m an optimist. I think it will balance out and make the human condition better.

The idea that Transfer Learning will power some of these efforts is still in it’s early stages as noted in Peter Lee’s article.

“Transfer learning opens the possibility that all the intelligence of the web can form the foundation of machine-learned systems …”
Via Peter Lee on Edge (emphasis is mine)

Although it’s early days these are the times where partners with a vision can take on some of this early thinking and see what they can build with it. I suspect the partner programs from Microsoft. IBM, and even from Saleforce type companies will begin to offer platform components that allow partners to start building today.

We’ve seen this with Blockchain and Big Data. It’s time for Transfer Learning to enter the mix.

What do you think?

  • Are you ready for some Transfer Learning?
  • Will you train a robot? Or will they just watch you and learn?
  • Will you be trained by a robot? Will they get frustrated and just do it themselves?

Add your thoughts here. Or, ask your robot to do it for you.

Image Credits: 4erevolution

clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

Connect with me on Twitter @jshuey

Or connect on LinkedIn, Facebook, or Google+

I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog


Friday, January 6, 2017

A Microsoft Partner Motion … It’s time!

Microsoft has been revamping their business for a few years.

At least since 2010 when then CEO Steve Ballmer said:

We’re All In!

He meant … All in with The Cloud.

Yesterday, Mary Jo Foley posted an article on ZDnet about the next iteration of the Microsoft leadership team, their plans for events, and their plans for a "One Commercial Partner" business.

The One Commercial Partner team will include the current Microsoft execs:

  • Kim Akers – The ISV team
  • Victor Morales - The Enterprise Partner team
  • Gavriella Schuster - The WPG team


What this means for Partners

Partners have been working hard to keep up and to understand the changes Microsoft is making in products, licensing, and in the ultimate factor that determines if they stay in this business … Revenue!

imageUltimately, partners need to make money. Whether it’s from products, services or partnerships. Partner-to-Partner (P2P) is taking a front seat in the Microsoft Partner Community. This is an area the IAMCP has pioneered and will continue to help Microsoft and Microsoft partners to succeed. Learn more about the IAMCP or ask me how you can Connect, Learn and Grow your business with the IAMCP and P2P.

As noted in Per Werngren’s post 'P2P as a Practice' Is the New Black in Redmond Channel Partner where he lays out a model for the rise of The Specialist and the need to partner to accomplish things. P2P’s time has come. As I noted in my comment to Per’s post:

It is incumbent upon Microsoft to embrace this change and push it all the way to the edges of the field sales organization.
~ Jeff Shuey (in reply to Per Werngren) (click2tweet)

The Cloud Makes and Takes

It doesn’t take too much to see that the partner model is convoluted. There are a lot of opportunities for Microsoft and partners building cloud based offerings. However, there are also things that are taken away – revenue models are the most visible. Things that were once a given are no longer. Things that customers would be willing to pay for are reduced, displaced or just gone.

Microsoft is no different than any other channel facing organization in the way they have to balance the:

  • Products offered
  • Services available
  • Licensing options
  • Support options (and mandates … think CSP)

Each has been extended and all have been impacted in the past few years. This new "One Commercial Partner" model should lead to a more specific way to engage partners. A Partner Motion in Microsoft speak.

Not surprising. With the New World Order of new execs and Satya's continuation of One Microsoft this makes sense and the timing is right.

The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile.
~ Satya Nadella, Microsoft CEO (click2tweet)

I see this as a big opportunity for partners. There is a whole new motion in the partner world. It's akin to the partner model of the 80's and 90's ... but cloud enabled!

Which re-iterates something I’ve been saying for years …

ANYTHING is Possible with 1’s and 0’s

The Cloud just makes ‘em easier to distribute

It’s time for a renewed emphasis on partners. It’s time for a Partner Motion to take a front seat. I think Microsoft is committed to this effort and this motion. With these new shifts in the Microsoft management team that Mary Jo Foley pointed out it’s time to prove it.


There are still questions that need to be asked and addressed. There will be shifts in the partner landscape and ecosystem. As the new One Commercial Partner model is rolled out … partners will need to know … WIIFM, how will be fit, and ultimately, how will we make money?

As these shifts are being applied … partners will want to know. Is the the partner community for me.

As I noted in Working with Millennials in the Partner Community there is a battle for the hearts, minds and wallets of the Millennials and the Gen Z’s. But, first … the same battle must be waged for the current set of partners. They have options.

Some of these questions are very specific to partners that are living in the Microsoft Partner Ecosystem today. But, these same points need to be asked and answered for people considering where to spend their time and whether they want to spend their time in the Microsoft Partner Ecosystem.

Some of the questions that need to be addressed include:

  • What does it mean to be a managed partner?
  • How to get things done as a managed partner?
  • Is there a transition process for Managed to Unmanaged Partner?

Will the current set of partners that make 92% of the revenues for Microsoft be involved and inspired in the Partner Motion that should be part of the One Commercial Partner effort?

The ball is in Microsoft’s court. I look forward to seeing the rollout of the new One Microsoft.

Add your comments here. Inquiring minds want to know your thoughts.

Image Credits: Redmond Channel Partner, Geekwire

clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

Connect with me on Twitter @jshuey

Or connect on LinkedIn, Facebook, or Google+

I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog


Monday, January 2, 2017

What is Microsoft getting with LinkedIn?

The deal was announced last June.

There was a lot of speculation. What is the end game?

There was some controversy. Salesforce tried to scuttle the deal.

I think this is Satya’s Mars Shot!


Satya’s Mars Shot

imageSatya Nadella, the CEO of Microsoft is going on 3 years in his role. He has done a lot of things in these past three years. He has taken a few Moon Shots – acquisitions of Xamarin and over 30 more acquisitions; realized the value of embracing Android and Apple as mobile partners by building / extending solutions; and, significantly, he has taken on a Growth Mindset model for the way Microsoft employees approach the business.

I think LinkedIn is Satya’s Mars Shot!

A big, bold, Growth Mindset move.

What is Microsoft getting with LinkedIn?

It comes down to three things.

  1. An extended User Base
  2. Access to the Patent Assets
  3. An entre to Social Selling

More detail about each is below. Please feel free to add your thoughts and commentary here. I have spoken to a few folks both internally and externally about this and while there are other side benefits I think these form the core.

An extended User Base

LinkedIn has something like 467 million users. Some reports say that only 25% actively use the service. However, the key for Microsoft is that these are not all Microsoft users today. Yes, some will be. But, many of these 460M users may be open for offers that Microsoft can suss out of the data about them.

AI, Machine Learning, and Big Data --- At the core of the LinkedIn acquisition there is a lot of data. Ultimately, there is more to the deal than data, but there is a big component that relates to the processing, analysis, and insights that can be extracted and inferred.

It is going to be up to Microsoft to capitalize on this extended user base.

Will some users turn off their LinkedIn profile? Sure, but I suspect most will take a wait and see approach.

Access to the Patent Assets

LinkedIn has over 1000 patents. These patents were developed or acquired in the 14 years LinkedIn has been around. This is small compared to the roughly 50,000 patents Microsoft already has in their arsenal. But, the LinkedIn patents can give Microsoft access and insights into points 1 and 3.

This might be part of the reason my Marc Benioff of Salesforce was so adamantly fighting against the deal. 

There are a few reasons patents can be useful. One is the obvious … Use Them to enhance your product and services offerings to your customers and partners. The other is … Playing Keep Away … where locking these patents up can effectively take them off the table from competitors. It remains to be seen how Microsoft will use the LinkedIn patent portfolio. I suspect a little of both.

An entre to Social Selling

While the concept of Social Selling isn’t new it is a relatively new concept across the Microsoft product spectrum. Expect to see more Social Selling integrated into the Microsoft Dynamics 365 suite of products. This is not a surprise as Microsoft’s Scott Guthrie said this in some of the press and on-stage announcements.

Social Selling, a definition:

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. via LinkedIn

I expect to see more from Microsoft in the coming months and especially at the Microsoft events --- notably Build and Inspire. Where Microsoft can clearly lay out the roadmap for:

  • imageTechnical Adoption - Access to API’s and Tools to create and extend Microsoft products. Think Azure, Office, Windows, HoloLens, and beyond. Partners have great engineers and ideas – empowering them with the tech to build great solutions on the Microsoft platform is critical.
  • [image%255B8%255D.png]Business Engagement - This is a partner opportunity too. Microsoft generates 92% of its revenue from partners. Making sure partners understand and are ready to extend and enhance their own products and services is critical to
  • Embracing Millennials and Gen Z’s – By 2025 the workforce will be comprised of 75% Millennials. We have to get this right. Millennials understand “social” and they will likely be willing to embrace Social Selling. It is incumbent upon Microsoft and the Microsoft Partner Community to insure this happens – as I wrote about in: Working with Millennials in the Partner Community

Ultimately Social Selling is about nurturing relationships. Microsoft is going to seek to optimize and democratize the ideas and concepts of Social Selling.

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
The Cluetrain Manifesto

I suspect a large part of the reason Microsoft bought LinkedIn is to get a leg up on Social Selling. Because of this I think Satya’s Mars Shot for the $26B acquisition of LinkedIn is going to be on target.

Wrapping up The Three Points and Adding 2 Bonus Points

There you have it. I am sure these will morph over the coming weeks and months. Inevitably some of the patent assets will be baked into other Microsoft offerings and while being transparent they will drive a lot of value.

LinkedIn is a sizable company in an of itself. With over 10,000 employees and a few key acquisitions LinkedIn made over the years there are some added benefits that should also be considered --- including Acqui-Hire and Lynda.

Acqui-Hire is a Bonus

imageIt’s a bit of an Acqui-Hire too. Not all of the executives from Microsoft acquisition stick around, but many times they’ll stay on for a year or two to smooth the process.

Sometimes, as in the case of the Yammer and Skype acquisitions a few of the execs stayed on board and fundamentally changed the way Microsoft was working – in both technical and business aspects.

Acqui-Hire is a portmanteau of Acquire and Hire. Where the employees of the acquired company can bring their specialized expertise into the new company.

Lynda could be a Game Changer too

A few years ago LinkedIn bought Lynda. A training resource that allows people to take online courses to “Learn Business, Technology, And Creative Skills.” Adding Lynda to the Microsoft product sets could put a few of the independent training firms on notice, but it can also enable them to extend their skills in the Microsoft Partner Community.


Lynda could be a game changer in a lot of ways – not the least of which is as a place where Millennials and Gen Z’s can get (and give) training. It’s easy to see the model being used within Microsoft Office. It’s not too much of a stretch to consider add-on functionality for Minecraft, Hololens, and XBOX – whether it’s for using the products or building the next generation of products and users.

What do you think?

  • Is LinkedIn a smart acquisition for Microsoft?
  • Was $26 Billion too much?
  • How do you envision the next steps for LinkedIn and Microsoft?

Add your thoughts here in the comments or ping me at my contact points below. This is early days for Social Selling (at least within Microsoft). I suspect the data parsing of the user base along with the added value of a familiar interface (The LinkedIn UI) will allow Microsoft to move fairly quickly.

Image Credits: LinkedIn, Microsoft

clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

Connect with me on Twitter @jshuey

Or connect on LinkedIn, Facebook, or Google+

I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog


Saturday, December 31, 2016

Working with Millennials in the Partner Community

I delivered this presentation last year at the Microsoft Worldwide Partner Conference (the WPC) in Toronto.

The #WPC16 is largest partner-to-partner event in the tech world. It has been renamed Microsoft Inspire and will take place in Washington, DC in July 2017 – I wrote about it in Prepare to be Inspired.

The full presentation is posted on SlideShare and below.

This post includes a bit more than I delivered on stage. Including a recent conversation with an industry veteran and a few links to areas where Boomers and Gen X’ers can get involved, as well as a subtle call to action for you, for Microsoft and for current partners.

This is a dialogue. This conversation is dynamic. Every day Millennials and Gen Z’s have a choice to where they’ll spend their time. It is incumbent upon us to help them know what they can do in the Microsoft Partner Community.

I hope to continue this conversation at the #MSInspire event in DC next July.

Millennials are the Future of Partnership

imageMany of them are in the working world and more are entering the workforce every day. Together we can help them make a decision to join the partner community. Whether it’s as an owner, partner or employee. It is on us to help make the process as smooth as possible/

Fun Facts about Millennials

  • 10,000 Millennials are reaching the age of 21 every day**
  • By 2025, 3 out of every 4 workers globally will be Millennials
  • Today there are 55 million Millennials in the workplace

The full presentation is posted on SlideShare and below.

How Can We Help?

By helping Millennials (and Gen Z’s) understand the opportunities with partnering is the responsibility of today's generation. Microsoft needs to play a role as a platform provider. Current partners, which are often comprised of Baby Boomers and Gen X'ers have a role to play too.

Baby Boomers play a big role here:

  • 10,000 Baby Boomers are reaching retirement age every day**
  • They aren't (necessarily) retiring ... they have Big Plans
  • The bring The FEM Factor

In the slideshare presentation you'll see some of the factors that are impacting the partner community and what collectively we can do about it ... together.

Note: Millennials and Gen Z's are starting business every day. This is a good thing.

The Challenge

Getting Millennials and Gen Z’s to consider doing this in the Microsoft partner ecosystem.

It's critical to win the hearts and minds of Millennials, Gen Z's and the Alphas. They have choices ... and they'll switch quickly if not challenged and shown the value and LUV.

Note: I’m talking about the Microsoft partner ecosystem here. Every platform provider has the same challenge.

The Opportunity

Note the asterisks on the 10,000 points above for Millennials and Baby Boomers.

  • 10,000 Millennials are reaching the age of 21 every day
  • 10,000 Baby Boomers are reaching retirement age every day

This is a HUGE opportunity. Boomers bring Three Things to the equation that Millennials and Gen Z’s can incorporate into their business ventures.

I wrote about this in detail in Millennials Meet Your New Business Partners.

This gist is Boomers may be an integral part of any growing business by bringing the three elements of The FEM Factor to bear (slide 19)

Also, Boomers and Gen X’ers (and some of the Greatest Generation too) can and should share their expertise.

Microsoft can help!

Microsoft can take pro-active efforts to learn from existing partners. It is in Microsoft’s best interest to do this.

SlideShare -  Working with Millennials in the Partner Community 

What do you think?

  • How are you seeing Millennials and Gen Z’s in the Partner Community?
  • What needs to be done to attract them? to keep them?
  • Is the traditional partner model going to work for the next generation?

This last point is something I had a great conversation with Jon Ferrara of Nimble about in the last month. There is a shift to an updated model of partnering. It’s analogous, but not exactly the same, as what we saw in the 80’s and 90’s. Of course, this what when the Millennials and Gen Z’s were either very young or not born yet.

The Shift in the Force

Yes, this is a cheap tie-in to Star Wars, but it’s true. The way partnering has been done for years is changing. It is up to platform providers (Microsoft included) to figure out how to best encourage, inspire and adopt their products to create the solutions of the future.

The Future is Bright

Microsoft has over 350 products today. Back when I started in the 1990’s at Microsoft there were effectively only four products.

The times have changed. The partner model needs to change too. Microsoft is making strides to embrace Millennials and Gen Z’s. I mean embrace in the sense that they are realizing how, why, where, and when Millennials and Gen Z’s want to engage. What they need. How they want to be educated and trained. What certification means. How they want to be recognized.

Hint: A participation medal isn’t enough.

It’s time to get Millennials and Gen Z’s fully aware and vested in the Microsoft Partner Community.

  • Are you ready to help?
  • What do you think the next steps are?
  • How do you envision the partner community of the future?

imageI  hope to see you at the Microsoft Inspire event in Washington, DC in July. Registration is open. I hope to be delivering another session or two on How to Work with Millennials in the Partner Community.


Image Credit: Kristen Lawrence of rFactr

clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

Connect with me on Twitter @jshuey

Or connect on LinkedIn, Facebook, or Google+

I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog


Sunday, December 25, 2016

Fun with Kindles --- Getting PDF’s on ‘em

If you have an Amazon Kindle device you may have already figured this out.

It’s all new to me. I just picked one up about a week ago.

If you just received one for Christmas or for Hanukkah this tip might help you.

Did you know you can …

Get PDF’s onto a Kindle in 3 Easy Steps


I’m learning tips and tricks almost every day. Feel free to share yours here. I’m eager to learn how to Hack My Kindle for Productivity.

Image result for medium logoThe latest is …

How to get a PDF onto the Kindle

Starting Here … in the App.

20161209_224058000_iOSThis one happens to be on Medium with a post by Steven Sinofsky on “Functional versus. Unit Organizations” – which is a great read by the way.

Thanks Steven for the challenge to do this. I figured it could be done, but as new owner of a Kindle and a relatively new iPhone user … I had to figure it out.

Mission Accomplished!

And, it was quite easy. Those Apple design kids are pretty clever.

It’s as simple and 1 – 2 – 3

  • Step 1 – Open in Safari (whatever app your are using)
  • Step 2 – Send to PDF (the orange icon)
  • Step 3 – Send email to your Kindle email (see below for this)
  • As a video - Kindle - How to add a PDF from iPhones in 3 steps 

    In Pictures …

    Step 1 – Click Arrow Up
    (may be on top or bottom)
    Open in Safari
    image 20161225_234454000_iOS
    Step 2 – Save to PDF
    Step 3 – Send to email  
    20161209_224202000_iOS image

    Know Your Kindle Email Alias

    You’ll Need to do this too! It only takes a moment. And, once it’s setup you won’t have to do anything else to send a non-stop stream of PDF’s to your Kindle.

    Pro Tip: It’s a lot easier on a PC, but it can be done on a phone if needed.

    How to find your Kindle email alias … start here for the instructions on the Amazon website. Summary: Go to Settings - Personal Document Settings – Send-to-Kindle Email Settings. Look for an alias with your user name and a “” extension.

    Pro Tip: Add all of your email aliases to your Amazon Kindle Devices (link) – If you use multiple email aliases you will want to do this. It allows you to send email from any of your authorized accounts (you can add colleagues if you like too).

    Pro Tip: Don’t worry about sharing your Kindle email address (accidentally or on purpose). Only authorized email aliases can send to your Kindle.

    What’s your best Kindle Tip, Trick of Hack?

    • Image result for amazon kindle logoI’m not looking for stuff that violates copyrights or other IP rights.
    • I’m just looking for interesting stuff to make a Kindle more useful.
    • Share them here so we can all learn.

    Kindles are amazing. I’m not sure why it took me so long to pick one up.

    Image Credits: Steven Sinofsky, Medium, Amazon


    clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

    Connect with me on Twitter @jshuey

    Or connect on LinkedIn, Facebook, or Google+

    I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog


    Friday, December 23, 2016

    November 2016 Content & Community Wrap-Up

    Taking a page from my friend and epic content creator Christian Buckley I am giving this Monthly Content Wrap-Up a try. I have also added a twist to this for Community Engagement. There are always a few things going on where I get to poke my head in and participate.

    It looks like I posted 15 articles in November.

    I hope you saw and read at least one of them. But, just in case … I have posted the links and the titles below for posts on the PBB, LinkedIn, and Prosky.

    treasure-map (JPG)Most people know that I write a lot, but not everyone knows where I post my content. Although I’m proud of all the content I post I wanted to highlight a few places where I post content.

    First off … every week you can find a new post on the Top Career Site for Millennials. You may have heard my session at the Microsoft Worldwide Partner Conference last July where I spoke about Working With Millennials.

    I have spent the last several years researching and working with Millennials and Gen Z’s to understand what they care about and how they will impact the workforce.

    As part of this I have continued my research and writing for the The #1 Career Site for Millennials – The Personal Branding Blog.imageI have been writing for the Personal Branding Blog for 4 years. Which means there are 200+ blog posts out there from me talking about everything from Finding a Job to How to Succeed at a Trade Show.

    In November I covered these topics:

  • What’s your Vector, Victor?

  • There is No Free Lunch

  • Job Hunting Through The Holidays

  • How to use POP on the Job

    .Take a look at all of my posts … you can scroll back as far as you like.

    But, like all great television infomercials … that’s not all. Read on!


    Should I cross post everything?

    This is a question that was asked by another friend in the SharePoint / Office 365 world. Dave Healey of Chrysalis BTS wondered why he wasn’t seeing some of my posts.

    Thank You Dave! Your question got to me to cross post more often. I’m still not perfect about it, but I’m better.

    Because of Dave I started cross posting more content to multiple locations. I hope at least one of them is hitting your feeds and is not being blocked out by your filters. Below I list some of the posts … sadly … not all have been cross posted.

    Tweetjams Are Still a Thing

    Tweetjam - 700x400I had the privilege and pleasure of doing a Tweetjam with the aforementioned Christian Buckley. I write about this here, but the gist is … Christian does the most important thing with Tweetjams.

    He knows it’s NOT all about him.

    He brings together an eclectic group of industry professionals. All of them have experience and opinions and they come together for this hour to share their thoughts. Read all about it in Tweetjams Done Right

    More November Stuff – The Community Engagement was Strong

  • SharePoint Saturday Redmond – Was able to attend as a civilian and it was great. I was able to see friends speak and hear how they are growing their business. Including Karuana Gatimu with Roberto Yglesias talking about Collaboration and Jared Shockley with David Leveille talking about Power Apps and Flow.
  • There was even a special visit from The Father of SharePoint … Mr. Jeff Teper during Jared and David’s session.
  • IAMCP Seattle Chapter meeting with Cash Elston talking about Intellectual Property Rights. If you are a Microsoft partner you should be looking towards your IAMCP chapter. There are 40 chapters across the USA and another 40 around the world.

    imageA new channel … I wrote a post for Prosky where I talked about: 

    Why are Soft Skills so Hard to Learn?

    Image result for linkedin logo



    On LinkedIn I posted

  • Cryptocurrency - Blockcimagehain, Bitcoin, and Beyond
  • What will you grow?
  • Perspective Matters - If You Are Looking
  • Closing is great, but ...
  • Beware the VPINO's ... They are Killers!
  • Is “Same” the new “+1”
  • When did we get it right?
  • Using resources at scale …

    What’s coming in December?

    There are a few things coming up this month. In addition to the holidays and some events with the IAMCP and the Microsoft Alumni Network I am also doing a webcast with AIIM on The Use of Automation in reducing paper.


    Watch this space for a few things below and a few others that will inevitably come up.

  • AIIM – Webinar with Theresa Resek and Parascript’s Greg Council
  • Image result for ibm logoKicking off the IBM Bleed Blue Community with Lillian Taylor 
  • IAMCP Mixer (Dec 15th)
  • New Blog and Podcast Series with Ryan Schouten on
    “The Department of Go!”
  • Rob Bogue – We are working on a few ideas … stay tuned.
  • TweetJam on Dec 28th – Predictions for 2017

    Most important this month … I’m looking to land my next big challenge.

    It could be with you!

    imageYes, as noted in my post on Entrepreneur I am taking my own advice and where I am looking for a new challenge … a new job.

    But, not just any job. I’m looking to leverage my technical experience (and engineering degree) with my 20 years of Business Development expertise. Along the way I have picked up quite a few marketing and social media skills. I can bring all of these to bear and I look forward to getting back to my roots of BizDev along with a deep appreciation and passion for bringing IoT, AI, VR and AR along with some deep thinking about Cryptocurrency to the forefront.

    In my post Job Hunting Through The Holidays

    I cover three critical groups of people that are active through the holidays.

    What Do You Think?

    I hope you appreciated this November Content and Community Wrap Up. If you think these are useful I will make an effort to get them done at the beginning of each month. What do you think? Useful?

    I hope to see you in my travels in the next few months and who knows … perhaps even get to work with you. Also, I look forward to your comments on these posts. If you see something you like … PLEASE share it. If you see something that wrankles you … PLEASE ping me. Let’s get a dialogue going.


    clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

    Connect with me on Twitter @jshuey

    Or connect on LinkedIn, Facebook, or Google+

    I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog


  • Finding Value in Enterprise Social Computing

    This is a flashback to a post I wrote 3 years ago.

    Enterprise Social kind of took a pause there for a while.

    But, as noted by Ron Miller Enterprise Social is Roaring Back.

    The market for platform providers and vendors has shifted and morphed quite a bit in the last few years. Some leaders have been acquired. Some have done some acquiring themselves. And, others have just slipped away.

    What has held true about Social Computing and is especially true with Enterprise Social Networking and Computing is …

    You Get Out What You Put In!


    Heads Up: In the next few posts I will be continuing this discussions of how to aggregate disparate Social Computing content repositories and describing what might become the future of Enterprise Social Computing (ESC). Also, I will be covering how to gain ESC adoption and how to integrate and communicate the results to drive the business forward to achieve an ROI on Enterprise Social Computing.

    Finding Value in Enterprise Social Computing

    Is there value in Social Computing? From a personal standpoint I think the answer is a fairly obvious yes. People have embraced Social Networks and Social Computing. Facebook, LinkedIn, Twitter and YouTube have become ubiquitous and are driving billions of dollars in revenue. However, their focus has primarily been with end users and their experience.

    What about the enterprise?

    • What’s in it for the enterprise?
    • Why should a company care about Social Computing?
    • What’s the ROI on Enterprise Social Computing?

    There are a few factors to consider with the primary focus being that companies want and need to develop a Centralized System for Communication. There are numerous reasons for having a centralized system of communications.


    • Faster top-to-bottom communication streams internally.
    • Minimizing confusion by utilizing speed. If there is confusion it can be corrected rapidly.
    • Adapting to changing market conditions.
    • Improving communications with customers and partners.

    But, all of these factors only work when adoption of the tools takes place. They only work when there is a consistent and predictable use of the tools. And when management and the employees are committed to giving them enough time to show results.

    The Three R’s of Social Engagement

    Another way to look at the value and towards the ROI for Social Computing is through the 3 R’s of Social Engagement (plus there is a side benefit of the 4th R … we’ll get to that).

    Relationship, Responsibility, Repeatability

    • Relationship – Social Computing is about People.
    • Responsibility – Social Computing is about Accountability.
    • Repeatability – Social Computing is about Consistency.

    All of which drives what I call Corporate Authenticity. Which is a term and topic I wrote about in 2009.

    Trust Our Peers

    Of course, the whole idea of Enterprise Social Computing is to engage and align the people more closely with the business.

    It’s simple … There is a Human Element involved.

    We trust our peers. The information shared internally and with people we know, trust and respect will have a higher probability of being accepted at face value. Which helps speed communications and enables the business to adapt more quickly. Which leads us to the reasons why businesses care and why they will continue to seek adoption of Enterprise Social Computing.

    Why do companies care?

    • First and foremost … Protect this House. Insuring the content being shared is kept confidential while encouraging the act of sharing is a challenge. The business has a need to insure the information created and shared in the Enterprise Social Computing platform(s) is secure.
    • Second – Encourage Sharing Internally with the goal of making it easier to engage customers and partners.
    • Third brings us to The 4th R of Social Computing – Revenue.
      The business needs to realize a return on investment (ROI) for Enterprise Social Computing efforts. The obvious measure is in the form of revenue. However, other forms or ROI should not be ignored – good will, customer service, public relations, and the all important word of mouth.

    The Risk of NOT Adopting Social Computing

    Fines, loss of face and in worst case scenarios … Jail Time.

    Too many people are taking the easy route offered by tools like DropBox, Google Docs and Box to store, share and possibly disclose confidential company information – either intentionally or accidentally.

    I’m not trying to create a fear of Enterprise Social Computing here. But, just like with other corporate information that is misappropriated – either intentionally, maliciously or accidentally – there can be ramifications. These need to be factored into the overall equation and balanced for the specific business needs.

    Another post will talk about the role of Records Management and Governance. These are critical topics and elements to a well rounded Enterprise Social Computing strategy.

    Why do vendors care?

    It's simple ... Social is The Fabric of our Lives.

    imageThis has been proven in the consumer markets with Facebook, Twitter and YouTube. It’s still early days for the Enterprise Social Computing market, but that means there are huge opportunities waiting to be tapped and filled by vendors.

    The smart vendors, including the platform providers, realize this and they are jumping in.

    Microsoft, SalesForce, Jive, Google and IBM are actively developing, marketing and selling ESC solutions. There are attempts by Oracle, SAP and other large enterprise platform providers to jump into the space too – either by acquisitions or by extending their existing offerings. The point is … the market is wide open.

    Of course, vendors need to see an ROI too. The Enterprise Social Software market is expected to become a $6.4 Billion dollar market in 2016. That’s enough to get vendors interested and building solutions that help customers reach for the 4 R’s of Social Engagement and to drive towards Corporate Authenticity.

    There have been a few vendors that have kept the pace and to a large extent led the field. Including local companies to the Seattle area like Simply Measured and others that include Hubspot and Sprinklr have remained independent. Which allows them the flexibility to break new ground and lead the way in areas that have a direct overlap into the Enterprise Social Computing space with the Dark Web. More on this in a follow on post about the Dark Web.

    Derived Value

    Enterprise Social Computing follows the age old metaphor ...

    You Get Out What You Put In!

    Which begs the question …

    How much will you put in?

    Any Enterprise Social Computing effort will need time, effort and a long view commitment to achieve success. It will not be an overnight success. It will need to morph and change along the way. And to achieve an ROI there will need to be realistic milestones. Ultimately the perceived and derived value will be driven by how much the companies puts in.

    It will not be an overnight success

    Will Enterprise Social Computing transform the business?
    The answer is YES … if you let it.

    imagePutting people at the center of the conversation and allowing them to communicate, share and make adjustments to the business in a real-time fashion is empowering and rewarding. This hasn’t changed for thousands of years.

    Try it … you just might find you like it a lot more than you ever imagined.

    And you might find that employee satisfaction goes up. As well as improvements in market awareness and the ability to adapt more quickly. All the while getting more customer and partner awareness, adoption and revenue.

    Ultimately the goal is to help businesses become more comfortable and effective at Finding Value in Enterprise Social Computing.


    clip_image001Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2.

    Connect with me on Twitter @jshuey

    Or connect on LinkedIn, Facebook, or Google+

    I am a a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog