Monday, September 15, 2014

Keeping Microsoft in the Mobile Game

STOP - Making ExcusesThe numbers look pretty dim for the Windows Phone platform. Perhaps that’s one reason why Microsoft recently decided to roll all the “Windows” properties into one name. There will be no more Windows Phone, but I’m still going to call it that.

Windows Phone’s Q2 2014 market share dropped from 3.4 percent to 2.5 percent year-over-year. Source: IDC

What Could Bring Windows Back?

There are a few things that could help Windows Phones make a come back, but both will require a leap of faith and perhaps a leap in technology. There are likely many more, but II

New Gardens & Dual Boot --- With the advances in processor power and ease of access to memory I’d like to see Microsoft make the Windows Phones “Dual Boot” capable. Microsoft already makes something like $5 for every Android device. Why not work out a licensing arrangement where Windows Phone users can have access to the Google Play library.

I’m not sure why Microsoft, Google, or even VM hasn’t done this yet. I can envision an upstart player creating a Virtual Machine that enables multiple operating systems to boot up simultaneously. Blackberry and Samsung had a feature for a “Work” and a “Personal” boot option. I don’t think they literally rebooted to a new partition, but the work, tasks and actions could be separated. The same thing could be applied to the Windows Phone platform.

  • Reality Check 1: I’m sure there are scads of technical reasons why this is not possible and/or would be hard to manage. But, if Microsoft wants to kick start it’s mojo what better way than by making it possible to run Android or Apple on a Windows Phone device.

  • Reality Check 2: Would the licensing be a nightmare? Yes. Would the other vendors balk? Probably. Would it help Microsoft regain a seat at the adults table? I think the answer is a definitive yes.

The risk of not seeking a way to do this is related to the size of the app market place. The Microsoft Windows Phone platform has around 300,000 apps today. That’s a respectable number. But, it pales in comparison to the 1 million apps for Apple and Android, respectively. Sure, we’ve heard that Microsoft is focused on getting the popular apps out there. That’s great PR fodder. But, if the devices support dual boot or multi-boot this becomes irrelevant.

If Microsoft can't convince users that it has the best apps, the best productivity software, or the best array of devices, than what does it have? Source: Motley Fool

Low End Phones --- which Nokia is exceptionally good at making en masse. Now that the $7.2B acquisition of Nokia is complete they need to get busy making money. The US and Europe may be the low hanging fruit for smart phones, but it’s also where all the competition is making huge strides. Think Bigger! Go Global.

The Rest of the World may be ready for a new phone. It might be just a feature phone, but I suspect as Internet access becomes more prevalent they will be Smart Phones. As the low end smart phones start to make their way around the world Microsoft may find themselves on the winning side of a nascent phone market.

I Want to Believe

I’ve said it many times and in too many places to count. I want to believe. I want Microsoft to succeed. However, from my perspective it seems there is still not enough listening going on with the people that use the Windows Phones and want to see them continue to improve.

Case in Point:
The Windows Phone 8.1 upgrade, aka Cyan. I have a Windows Phone 920 and AT&T pushed the Cyan upgrade out a few weeks ago. My experience has not been pleasant. I’m not impressed. Sure, Cortana is now available and it’s a cool app / feature. But, from my point of view the Windows Phone development team took away too much just to add one cool feature. Most notably for me was the Social Media capabilities – these have been severely crippled.

Call me crazy. I’m sure there are a few that do already. But, I think Microsoft and the Windows Phones have a new chance at surviving. With the new CEO, Satya Nadella, at the helm there is hope. Microsoft has regularly been able to Tilt the Tables. This might be the next iteration of Table Tilting or perhaps a bit of Ballmer’esque Table Hurling.

What do you think?

  • Is it game over?
  • Is it possible for a resurgence?
  • Is the a game changing scenario on the horizon?

Drop a note in the comments or on the Social Media channels.

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Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and Gimmal. Tweet him @jshuey or connect on LinkedIn, Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.

Thursday, September 11, 2014

Thinking about the Partner of the Future

imageThe Partner of the Future will be different than the partners we know today.

The Partner of the Future will be focused on Solutions. Both point solutions and full blown deployments and everything in-between. This is not to say partners haven’t always focused on solutions. However, in the past there was not always an easy way for Microsoft partners to get their solutions message across. That is changing.

This post started with a focus on the Microsoft Partner Ecosystem and it is primarily still addressing that market. To that end Microsoft has a need to extend, embrace and enhance the partner model and the ecosystem as a whole.

Note: This is not the “typical” 3 E’s associated with Microsoft and partnering. Those that know the three E’s will be smiling about now.

Some of Partner of the Future efforts will come from organic growth, but a lot will come from acquisitions. As I have posted about many times over the past few years … Consolidation Continues.

Why Consolidation will Continue

Because there are a lot of point solutions that have grown up quite nicely. Thank you very much. Many of the big platform players have continued to snap up these smaller players to put them into their stable of companies. Some of these “smaller” players have thousands of employees, millions of customers (or at least users) and sometimes millions in revenue.

For Microsoft specifically the Partner of the Future (PotF) can also be called the Partner of our Future (POOF).

I break the Partner of the Future into 4 big buckets:

  • 1. MSP's
  • 2. C2 partners
  • 3. Traditional Partners
  • 4. Combined Partners

What are these 4 PotF Types?

First, there is no wrong answer or wrong path here. As people decide they are done with the rat race and they want to put their specific skills to use they may decide to create a new breed of MSP. Where MSP means Managed Services Provider. By the very definition of an MSP they deliver point solutions.

I expect there will be a lot people that decide to create an MSP to leverage their skills and the now relatively easily deployable Microsoft technologies … notably Microsoft Azure and Office 365.

  • Call to Action for Microsoft: Embrace Them. Help them understand the products and the way they can generate revenue. Microsoft’s Burke Fewel is doing a great job with his blog posts on how partners can “Enter the Cloud Business

The C2 Partners

This is what I call the partners that have found their 2nd Customer. Of course, every business needs to start with their first customer. They may be able to keep and live on the business generated by that first customer for many years. There is nothing wrong with that. However, eventually they will need to find that 2nd customer.

  • Call to Action for Microsoft: Extend Them. These are the sweet spot for Microsoft (and every other platform provider will be going after them too). These are businesses that have proven themselves and they likely at the stage where there business needs help to go to the next level. Help them!

Traditional Partners

These are the companies that have bet huge hunks of their business on Microsoft. These are the ISV’s, SI’s and Learning Partners that have spent millions of dollars and thousands of hours learning, understanding and building on the Microsoft platform.

  • Call to Action for Microsoft: Enhance Them. Let them know their investment is appreciated. Let them know their investment is not wasted. Let them know that Microsoft will work with them to create next generation solutions. Let them know where the Microsoft product stack is going. In the absence of actionable information they will seek other alternatives. They have no choice. They need to continue growing their business too.

Combined Partners

This should be pretty obvious. This can be a mashup of the MSP’s, the C2’s and the Traditional Partners. Each can bring something unique to the table. Microsoft can be that facilitating engine to make it all possible.

  • Call to Action for Microsoft: Extend, Embrace and Enhance Them! Create a place for them to work together. Create a rationalized Azure/Windows/Office Gallery for them to post their offerings. Make it easier for customers to find them through the Galleries and other means.

What is the purpose of having any kind of partner?

To be blunt … to drive more Awareness, Adoption and Revenue for Microsoft.

Working Hard to Make it Real

As the 16,000 people that attended the Microsoft Worldwide Partner Conference (WPC) and all those that watched the livestream during or after the event learned ... Microsoft is working hard to create the right environment to enable, engage and support the Partner of the Future.

What if they get it Wrong?

Well, like with all new plans there is a risk that things do not go as planned. Also, the competition is not standing still. Much like Microsoft's need to develop a runway for small and early stage companies to build their business the other platform players are also building their own runways and ecosystems.

Of course, there are quite a few small players looking to build the next great software platform. A few that have had initial success are looking at their next trigger for growth. Think Facebook as they expand beyond a Social Media website. Think Concur as companies realize there is a better way to manage expenses. Think Infusionsoft for the way they are building business automation for the small business market.

Note: Each of the companies mentioned are not necessarily wedded to the Microsoft platform for development, collaboration, or cloud services. Therein lies the rub.

So … What if they Get it Wrong? Well, it’s quite possible that the dream of a Partner of our Future (POOF) with go up in smoke with nothing much more than a poof.

There is a lot of work ahead. As the Former CEO of Microsoft, Steve Ballmer said about “The Cloud” three long years ago … “I’m all In” and as the current CEO of Microsoft, Satya Nadella, reinforced at this years WPC … Microsoft is all in for Partners.

What do you think?

  • Is the Microsoft Partner Ecosystem ready for a change?
  • Will Partners embrace the Partner of our Future model?
  • Will Customers embrace the model too?

Drop a comment here on on the social media channels below.

Image Credit: Space Odyssey 2001

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Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and Gimmal. Tweet him @jshuey or connect on LinkedIn,Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.

How is your “IF” Button working these days?

IF Button (Jonathan Coleman) Imagine a button that whenever you pushed it you got your IF.

Where an IF is just like a WISH.

What will you “IF” for today?

IF you can imagine it … it can happen.

So many IF’s … so little time.

Saturday, August 23, 2014

What's Wrong with Roll Your Own?

imageIn my various roles over the years I often encounter people that say "We can build that" when asked about a particular project. While this answer is probably technically true ... assuming they have the skills ... the reality is that they may not have the time or money.

But wait .. there’s more …

There are a few other factors that need to be considered too. Read on.

There is an old saying ...

"Anything is possible ... if you have enough time & money"

This is especially true with Roll Your Own solutions.

So, the answer to the question is ... There is Nothing wrong with a Roll Your Ownsolution mentality. However, make sure you have enough Time and Money to do it right. Also, make sure you consider the "other" factors.

The Other Factors

There is nothing wrong with a Roll Your Own mentality as long as you realize that you have to consider the Lifecycle of the Project. While this is completely doable and happens every day in countless businesses ... just be aware. You will be responsible for at least the following factors. Probably a lot more than this. (Drop your favorite "other" factors in the comments).

  • Training - Surprise! Most people will need to be trained.
  • Support - Who's going to take all those calls and emails?
  • Maintenance - Who's going to fix the bugs? (there WILL be bugs!)
  • v.next - What's the first thing that happens when a solution is rolled out? Someone wants to change it.

Who will own the change management efforts? Who will own the Lifecycle of the Project?

These challenges are met every day - directly and with partners. The question you need to ask yourself is ... Can we Roll Our Own or should we work with a partner?

What "other" factors have you seen when people have tried to Roll Their Own?

Drop a note in the comments and share your experiences with Roll Your Own.

========

This was originally posted on LinkedIn here.

Image Credit: Wikimedia (Fair Use)

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Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and Gimmal. Tweet him @jshuey or connect on LinkedIn, Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.

Thursday, August 7, 2014

Three Scenarios for why I’ll Pay for an Automated Car

image I’m ready! Are you?

We’ve all heard about the Google Cars that are driving around and snapping pictures for Street View shots. This is great and I’m sure there have been very few jobs impacted. That is about to change.

I think we are on the cusp of a much more automated automobile society. In the US this will be a challenge. Especially in the west where everyone is a cowboy and wants to drive where they want, when they want and use as many resources as they want. I suspect this is about to change.

I embrace my Robot Overlords. I want and expect automated vehicles to do a lot of things in the coming decades. For the immediate future I want and expect to see these three scenarios play out. I will gladly pay for them and I think you will too.

1. Pick up my coffee order

Yes, I want the automated vehicle to stop by the local coffee shop. I predict that the smart coffee shops (and other food service providers and retailers – see #3) will want to do this. The automated car can go thru the drive thru or they can create a special queue for them to place the products inside. There are nuances related to carriers, keeping things hot, not spilling, etc. But, all of these can be addressed and solved.

Revenue Happens: This is a revenue opportunity for Starbucks and any other forward thinking coffee shop.

Another Option: Have an onboard coffee service – this could be you in-car Keurig. Where you pick your K-Cup while you are on the go. The vehicles can return to the base for re-stocking after the morning rush.

2. Pick me up

I would love to be able to sit back and do nothing if I choose. Or to make calls, send emails, or even watch the news of a movie. No longer will we be required to pay attention to the traffic. It will be just like having your own personal driver. Except you only have to pay them for the time you need them.

  • Call me, tweet me, text me - when you are close.
    • Of course, I’m talking about the car communicating with me.
    • As an autonomous vehicle it knows where it is and knows, because it communicates with other vehicles and systems, when it will be at the destination.
  • Line Extensions:
    • Offer me a sleeper car
    • Offer me WiFi
    • Offer me business services (FedEx / Kinko's )

3. Pick up my dinner order AND deliver it to the destination I select

I may want to order dinner on my way home. Or I may want to send it to a specific location. Because orders can be processed online there is no need to send someone out to get it. Just send a car.

  • This could be a boon for local restaurants that want to augment their kitchen utilization.
  • This could easily be extended to many other types of retailers – Target, The Gap, Nordstrom, etc.
  • This could be the actual replacement for the Amazon Drone project. A more terrestrially oriented model until they can get the drone idea off the ground (pun intended).

I’ll Pay!

I'd pay for all three of these and probably a lot more.

Why?

It's all about time. And time is money.

I'm willing to trade my money to get some time back.

I’m ready! Are you?

This is post 1 of several on Autonomous Automobiles and how they will impact us in the coming decades. I embrace my robot overlords.

Image Credit: The Verge

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Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and currently he is the Director of Strategic Alliances atGimmal. Tweet him @jshuey or connect on LinkedIn, Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.

Friday, July 11, 2014

WPC Post 3 of 3 --- The Post-Event Activities

image T-2 Days. The pre-show event teams have been working hard to insure partners have a great event.

Technology plays a critical role, but this event is ALL ABOUT PARTERS!

The Microsoft Worldwide Partner Conference kicks off up on Sunday in Washington, DC.

This is part 3 of 3 in a series of posts for Before, During and After WPC Activities. Like with Part 1 that focused on the Pre-activities and Part 2 focused on the During-activities … this post is focused on the AFTER event activities. It’s just a quick and short list of reminders of things to do after WPC. If you have tips & tricks & Best Practices to share please add them to the comments.

Many of these are common sense thing and you are probably doing some or all of them already. There is one major point to cover here. This one point will put you ahead of 80% of the pack. 

Quick Check List – After the Event

  • The One Thing --- Follow Up
    • No matter what you do … Follow Up!
    • The notes you took, the commitments you made, the actions you said you’d take.
    • Take the next step … and Follow Up!
  • Trip Report
    • Take the time to write up what you learned, who you met and as a reminder what you committed to do.
    • AAR (After Action Report) -
      • For your colleagues that did attend make sure they know what you learned and ask them for a similar report. 
      • For the people on your team that couldn’t attend write up what they should follow up on and let them know where they can obtain the content after the event. Many of the sessions were recorded and are available on-demand.
      • Pro-Tip: Consider sharing what you learned with your partners in your company newsletter.
  • Mark Your Calendar
    • At the end of the WPC there will be a video that shows where the next WPC will be held and the dates.
    • Mark your calendar to attend next year.
    • Make a note to budget for yourself and any others you want to bring with you next year. If you get it into the budget planning sessions before the end of the year you’ll be able to take advantage of Early Bird Discounts too.
  • Become an IAMCP member
    • If you aren’t currently a member now is the time to sign up. Go to IAMCP.org and click Join Us.

Re-Cap: image
Things to do in DC (at WPC at least) & Shameless Plugs

  • Sunday – Come to the First Time Attendee (FTA)session from 1-2pm (session number LS711) in room 206
    • We WILL get you to the FIFA finals on time
    • Julie Simpson, Jeff Hilton and Jeff Shuey (yours truly) will be discussing Tips & Tricks for FTA’s
  • Monday – Attend the Vision Keynote, Go to the IAMCP booth and introduce yourself.
  • Tuesday – Come to my sessions mid-day in the Microsoft Social Hub on the Expo Show floor
    • These are designed to be fun and interactive. If you are an expert in these areas already come listen and jump in with your expertise. If you are new to Social Media or want to get another persons perspective (meaning my perspective) then please consider blocking this time on your calendar.
    • Tuesday 2-2:30 for Why Your LinkedIn Profile Matters (session number LS699) in the Social Hub on the Expo Floor
    • Tuesday 2:30-3 for You, Too, Can Write a Business Blog Post(session number LS694) in the Social Hub on the Expo Floor
  • Wednesday – Attend the Vision Keynote and Attend the Partner Celebration (Get ready for Paramore and Neon Trees)
    • Go to the IAMCP Booth on the Expo Floor at 4pm – Meet with special guests from VFI, WIT, US IAMCP Board and Microsoft
  • Thursday – Attend your Country Breakout, Travel Safely back home, Do the Post-Event activities.

image

My Business Objectives

Yes, I have a day job too. As my WPC Connect profile says I am looking for System Integrators and ISV’s with SharePoint and/or SAP expertise. My company, Gimmal, helps Microsoft customers get to the cloud. We help them build governance and compliance solutions for Microsoft SharePoint, Office 365 and Azure. We also work with Yammer, OneDrive for Business and Windows Mobile solutions. If you work with any of these products we should talk. I’m in the WPC Connect tool and my contact details are: Jeff.Shuey@gimmal.com or M: +1 425 922 8056

Not the Final Word

This is just a high level set of things for you to consider in the final week before the Microsoft Worldwide Partner Conference. I hope they help you to have a fantastic and wildly successful WPC. I hope to see you in my sessions. I encourage you to say hello if you see me walking around the show floor or at the evening events. Who knows you might get a nice surprise.

See you in DC.

See all three posts here (when they are ready):

Image Credits: Microsoft

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Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and currently he is the Director of Strategic Alliances atGimmal. Tweet him @jshuey or connect on LinkedIn, Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.

Wednesday, July 9, 2014

WPC Post 2 of 3 --- The During-Event Activities

imageJust 4 days away now. The Microsoft Worldwide Partner Conference spins up in Washington, DC on Sunday.

This is part 2 of 3 in a series of posts for Before, During and After WPC Activities. Like with Part 1 that focused on the Pre-activities this post is focused on the DURING event activities. It’s just a quick and short list of reminders of things to do while you are at the event. As always, if you have tips & tricks to share please add them to the comments.

I’d like to think most of these are common sense things, but in the heat of the moment strange things can happen. For example, if you aren’t staying close to the convention center and you forgot your badge you’ll have to deal with getting back to your hotel to pick it up. That one little detour can impact your whole day.

Quick Check List – During the Event

  • When you leave your hotel room:
    • imageGrab a good sized stack of your business cards
    • Grab a Pen. If you can’t find one … go to the Expo Hall. While you are in the Expo Hall … chat up a few partners. Who knows … you might find your next deal in a casual conversation.
    • Take Notes – Use OneNote or a piece of paper (some people find writing on business cards offensive. Be aware).
    • Logo Attire (you know what I mean) – Logo up!
    • Grab your Badge. It’s easy to forget this. Don’t!
    • Battery Back Up / Re-Charging Gear. (This pic is my setup – including the Iced Coffee)
      • Heads Up: There will be re-charging stations in the Microsoft Social Hub on the Expo Floor. There will also be charging stations at other points in the Expo Hall. So, if you truly forget them all is not lost.
  • Check your Outlook and Connect Meeting schedule 
    • Make sure you know where you are starting your day. Often it’s at the keynotes, but there is an afternoon keynote this year.
    • Know where you are going and when you need to be there. It goes without saying … everyone gets busy. Be on time … you might be the only one and when you are you get extra karma points.
    • Have a show floor map on your devices (hint: gat a hard copy too)
  • Expo Hall - Regional Lounges, Parties and IAMCP
    • Visit the Expo Hall. Talk with Partners. Talk with Microsoft. Spend time at the Social Hub.
    • Make sure you go to your Country Lounge. Whether you are from the US or from any number of countries or regions you’ll find friendly faces with similar interests.
    • While you are there ask them about where the parties are happening. They won’t know of all of them, but they’ll know of a few.
    • Go to the IAMCP Lounge too. Consider joining your local chapter (or starting one).
  • Look for FTA’s aka First Time Attendees
    • You’ll be able to identify them because they will have a red lanyard.
    • If you are an FTA … Welcome! Please come to my session on Sunday at 1pm (session LS711 in Room 206)
    • If you see an FTA say hello. Let them know they are welcome and they are now part of The WPC Club.
  • Bonus Points:
    • Wear casual clothes for the evening events. Logos are not required everywhere!
    • Remove your badge when you leave the show floor.
    • When you get back to your room at night … Immediately put your devices on their chargers.
    • Take 5 – WPC is a hectic event. Take a 5 minute break and just relax.
    • Then Take 15 to write down notes, actions and next steps for all the meetings you had during the day.
      • What you learned / What you need to learn
      • Who you met / Who you need to meet

Re-Cap: image
Things to do in DC (at WPC at least) & Shameless Plugs

  • Sunday – Come to the First Time Attendee (FTA) session from 1-2pm (session number LS711) in room 206
    • We WILL get you to the FIFA finals on time
    • Julie Simpson, Jeff Hilton and Jeff Shuey (yours truly) will be discussing Tips & Tricks for FTA’s
  • Monday – Attend the Vision Keynote, Go to the IAMCP booth and introduce yourself.
  • Tuesday – Come to my sessions mid-day in the Microsoft Social Hub on the Expo Show floor
    • These are designed to be fun and interactive. If you are an expert in these areas already come listen and jump in with your expertise. If you are new to Social Media or want to get another persons perspective (meaning my perspective) then please consider blocking this time on your calendar.
    • Tuesday 2-2:30 for Why Your LinkedIn Profile Matters (session number LS699) in the Social Hub on the Expo Floor
    • Tuesday 2:30-3 for You, Too, Can Write a Business Blog Post(session number LS694) in the Social Hub on the Expo Floor
  • Wednesday – Attend the Vision Keynote and Attend the Partner Celebration (Get ready for Paramore and Neon Trees)
    • Go to the IAMCP Booth on the Expo Floor at 4pm – Meet with special guests from VFI, WIT, US IAMCP Board and Microsoft
  • Thursday – Attend your Country Breakout, Travel Safely back home, Do the Post-Event activities.

image

My Business Objectives

Yes, I have a day job too. As my WPC Connect profile says I am looking for System Integrators and ISV’s with SharePoint and/or SAP expertise. My company, Gimmal, helps Microsoft customers get to the cloud. We help them build governance and compliance solutions for Microsoft SharePoint, Office 365 and Azure. We also work with Yammer, OneDrive for Business and Windows Mobile solutions. If you work with any of these products we should talk. I’m in the WPC Connect tool and my contact details are: Jeff.Shuey@gimmal.com or M: +1 425 922 8056

Not the Final Word

This is just a high level set of things for you to consider in the final week before the Microsoft Worldwide Partner Conference. I hope they help you to have a fantastic and wildly successful WPC. I hope to see you in my sessions. I encourage you to say hello if you see me walking around the show floor or at the evening events. Who knows you might get a nice surprise.

See you in DC.

See all three posts here (when they are ready):

Image Credits: Microsoft

clip_image001

Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and currently he is the Director of Strategic Alliances atGimmal. Tweet him @jshuey or connect on LinkedIn, Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.