Dealing with Digital Exhaust

image This is a fun and fanciful example of what happens to the stuff you excrete every day. I’m talking about data excretion. Everywhere you go you are leaving Digital Footprints. Your digital footprints can be used for good or for bad activities. There will invariably be a little bit of both going on at any give time in your life.

Which begs the question … Whose Data is it anyway?

Imagine …

  • Every Web Search
  • Every Phone Call
  • Every Transaction

Everything You Do

Is Tracked, Monitored, Sliced & Diced … for <insert purpose here>

  • For your health
  • For your prosperity
  • For your entertainment
  • For something else entirely

Your digital exhaust is everywhere and always on.

imageThis is especially true if you never turn off your cell phone.

Guess what? It’s ALWAYS broadcasting.

Think About It

From the time you are born until LONG after you are gone

imageYour Digital Exhaust will be … out there.


Begging the Question -

Whose Data is it anyway?

This last point will be the topic of a few follow on posts. If you have thoughts on whether you own your data exhaust I’d like to hear about them. Post a comment here or drop me a line in one of the other SocMed or email channels below. I promise ... your response (your data) will be here FOREVER.

Image Credits: IBM Data Baby, Jaap de Maat


Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, K2 and currently he is the Director of Strategic Alliances at Gimmal. Tweet him @jshuey or connect on LinkedIn, Facebook, or Google+

He is a contributing author to Entrepreneur, Elite Daily, Yahoo, US News and to the Personal Branding Blog.