Disruption in Action at the WPC

imageThis week at the Microsoft Worldwide Partner Conference, aka the WPC, there was a lot of talk about disruption.

It was clearly a trend in the Wednesday keynotes. Pretty much all of the speakers talked about the need to disrupt their own business before someone else does.

Disruption is not a new concept. However, the idea that change management is coming to a Microsoft deployment near you is relatively new.

“Disrupt yourself or someone else is going to do it to you”
Microsoft CVP, Steve “Guggs” Guggenheimer

I’ll be writing a wrap up of the WPC conference over the next few days. Change Management and helping both partners and Microsoft employees understand the changes will be a big part of my time and commitments over the next year.

imageThis is also what the IAMCP will be focused on. The IAMCP is the International Association of Microsoft Channel Partners.

If you are looking to help your business and your career to understand the implications of the Microsoft Partner ecosystem you should consider joining your local IAMCP chapter. Look to the http://www.iamcp.org/ site for a local chapter and look on the left hand navigation bar to Join Us!

Note: All Microsoft employees can join the IAMCP for free!

I’m looking forward to the changes coming to the Microsoft products, community and partner ecosystem.

Warning: Some people and companies are paralyzed by change.

As Guggs said … those that do find themselves allergic to change will find themselves in a challenging situation. And, as I wrote in The Pace of Change is Changing there is need to Adapt or Die.

Disrupt Yourself!

Image Credits: Microsoft, IAMCP

clip_image001Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and is currently the Chief Evangelist at K2.

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@jshuey or connect on LinkedIn, Facebook, or Google+ He is active in the Microsoft Partner Community and is the co-founder and President of the IAMCP Seattle chapter.

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