Shipping Matters ---

imageHave you heard about the Apple iPad?

How about the RIM Playbook?

One of these products was announced, launched and shipped. The other only announced.

imageIt didn’t matter if one was technically superior. It didn’t matter if one had enterprise class capabilities.  If didn’t matter if one had a bigger or brighter screen.

Ship It

imageWhat mattered is that one of these was shipping and the other wasn’t.  While the one was shipping and gobbling up market share the other was rapidly falling off the edges of everyone’s radar.

Goal: Be the one that SHIPS.

This post was inspired by two things. One is the book I read last January 17th and the other is excerpted below from a TechCrunch article today.

imageI picked up Seth Godin’s Linchpin last January 16th because I knew I was going to be flying to Austin, TX the next day and also because I generally like the way Seth writes. I read the book on the flight and earmarked and highlighted so many pages it looked like a college textbook. That’s how good the book is. There are many thing to take away from the book, but one of the biggest is about shipping.

The TechCrunch / CrunchGear excerpt about Failed Efforts:

Source: TechCrunch -

clip_image002About The Author:
I have spent the better part of the last 20 years working in various aspects of the ECM industry. I am currently with Kodak as a Director of Business Development. In my past I have spent time at
Kofax, Microsoft, FileNet, K2, and at Captaris (which was acquired by Open Text in Nov 2008). Prior to that I was a Unix VAR running my own company. Follow me on Twitter, check my blog, send email or find me on Facebook or LinkedIn.


Darryl said…
When the Playbook was first announced naturally I was very excited (like a lot of tech-geeks) to get my hands on one. Had I known there was going to be a 6-month wait, I probably wouldn't have paid much attention to the press releases or the promotional videos posted to YouTube touting the Playbook's superior rendering performance over the iPad.
I suppose the question I'm asking 3-months later is, [RIM] why bother telling me about something I can't buy or test drive for close to 1/2 year? In techno-sphere this is an absolute eternity.