It's 3 AM ...

I started this post last November. It was salient and relevant then and perhaps even more so now.

It's 3 AM ... Do know where you partner is?

Spammers, Scammers, and Phishers

This has been on my mind lately. I have noticed some incredibly well crafted and sneaky phishing attacks in the past few weeks and months.

There is much more to partnering effectively than having an army of security personnel monitoring your business.

Protect This House

However, lately there has been a lot more attention paid to some of the insidious efforts of spammers, scammers, and phishers.

Partners are the Lifeblood of Many Businesses

Partners provide that all important link to connect your business with the world and the world with your business.

Partners make it possible for you to focus on YOUR Business.

The Realities of Partners:

Good partners are there when you need them.

Great partners are there before you know you need them.

How do they know this stuff?

Because they are professionals. They have seen it all before. And, on the rare occasion when they haven't seen something they can use their years of expertise to work through the situation and apply a timely fix for what ails your systems.

What's in it for you?

As noted above ... You get to run your business.

You don't need to worry about security, backups, logins (resetting passwords, etc.), and other things that you can comfortably outsource to a trusted partner.

It’s Much More Than Security and Resetting Passwords

You can also trust partners to help you grow your business by envisioning solutions, building them out, and keeping them running.

It's 3 AM ... Do you know where you partner is?

The good news is ... the great partners are already there behind the scenes working on your behalf.

When you see you partner ... hug them and let them know you appreciate what they do.

PS - I have it on good authority that partners are cool with hugs.

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Did this strike a chord with you? I would appreciate it if you'd share it with a friend, colleague, or better yet … a partner!

This is cross posted on Medium and LinkedIn

I have contributed 200+ articles to Entrepreneur, Elite Daily, Yahoo, US News and to the #1 Career blog for Millennials, the Personal Branding Blog