The Customer is King
Sure, we’ve all heard this before. Sometimes the customer is NOT right. Or perhaps just not informed until they are enlightened.
For example, Henry Ford said: If I asked customers what they wanted they would have said … Faster Horses.
So, clearly there are opportunities for innovation to fill "gaps” that customers don’t even know they have. A few examples include Automobiles, the Sony Walkman (now replaced by the ubiquitous iPod) and Designer Dogs.
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However, at the end of everything … the customer VOTES with their wallet. No Wallet Share = No Customers = No Business.
Bottom Line on Customer Centric Thinking:
 | Customers BUY Solutions |
 | It’s Not About YOUR Product or Service. |
| Think about Lance Armstrong and his book … It’s Not about the Bike. The bike was a tool. Consider Beginning with the End in Mind. | |
 | Customers and Partners WANT you and your organization to be successful. |
| If they didn’t they wouldn’t spend their most precious resource, TIME, talking to you. Let them help. It’s a Virtuous Cycle … and one that will breed long term mutual success. |
What do you think?
- What did I miss?
- How do you think about your customers?
- Is is right to put the customer first?
This is Part 2 of a three part series on Accountability, Customer Centricity and Transparency.
Image Credits: Wikimedia Commons, Ospr3yy via ArtLibre.org
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This is part of a new series of blog posts I am just starting called The Simple Series. Look for more from me and a collection of guest bloggers in the coming days. If you want to be a guest blogger drop a comment here or ping me at my other contact points – Twitter, Facebook , LinkedIn or email.
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