trans·par·en·cy / transˈpe(ə)rənsē/
Transparency implies openness, communication, and accountability.
Transparency is operating in such a way that it is easy for others to see what actions are performed.
Companies and People that exhibit transparency will be able to foster better relationships with customers, partners and others they work with daily and especially over a long term basis.
Examples of transparency in action:
- Johnson & Johnson with Tylenol
- Transparency and Open Government
- Corporate Authenticity & Your Data or Your Life
If they aren’t Customers and Partners will:
- Make guesses and Assumptions
- Delay Decisions
- Actively seek alternatives
The Biggest Reason to be transparent:
To assure customers and partners that you are committed to their success.
People Never Care How Much You Know Until They Know How Much You Care.
~ John C. Maxwell
Transparency allows for the fostering of trust. Trust leads to long term relationships where mutual success can be achieved.
What Can You Do?
- Get your Customers into the Conversation
- Ask AND Listen
- Follow Up. Let Customers know what you will do AND what you did with their suggestions
image credits: Hammacher Schlemmer Company
This is part of a new series of blog posts I am just starting called The Simple Series. Look for more from me and a collection of guest bloggers in the coming days. If you want to be a guest blogger drop a comment here or ping me at my other contact points – Twitter, Facebook , LinkedIn or email.