Friday, November 27, 2009

Arena Sports Gets It – The 3 R’s of Local Business

This is from my “Local Business Done Right” files.

From my tweet this morning about a local business that’s doing it right. imageA local Redmond based company by the name of Arena Sports caught my attention with a reminder for an upcoming game. You might think --- so what? --- but for our busy family a reminder for an upcoming game is a nice touch.

I’m a big proponent of supporting local businesses. Especially businesses that take the extra step to keep me coming back. I’m happy to spend money with local businesses because I want them to stick around and continue providing a great service.

What does a reminder do?

  • Reinforces – While it’s obvious a reminder reinforces something you have already committed to do it’s still important to remind and reinforce. Everyone is busy and a reminder now and then helps keep us on track.
  • Revenue – As Woody Allen said “90% of success is showing up” – again, this one is obvious. In business - having your customers show up can be the difference between living to sell another day and … the alternative.
  • Returns – as in Many Happy Returns. This simple and seemingly obvious act of sending me a reminder will make me want to work with them again.

What Local Businesses in your area are Doing it Right?

  • How do local businesses keep you coming back?
  • What reinforces your desire to return?
  • Do these return visits cause you to spend money at these local establishments?

Other Local Business Done Right articles

What Local Businesses in your area are Doing it Right?

Share your stories here.

clip_image002About The Author:
I have spent the better part of the last 16 years working in various aspects of the ECM industry. I spent time at
Kofax, Microsoft, FileNet, K2, and most recently Captaris (which was acquired by Open Text in Nov 2008). Prior to that I was a Unix VAR running my own company. Follow me on Twitter, check my blog, send email or find me on Facebook or LinkedIn.

** I am available for speaking engagements and consulting projects. My areas of emphasis are business development and alliance management where Social Media and Enterprise Content Management intersect.

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